Exam 2 Flashcards

(56 cards)

1
Q

Dimensions of ecommerce security

A
Integrity
Nonrepudiation
Authenticity
Confidentiality
Privacy
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2
Q

Integrity

A

ability to ensure that info being displayed on a website or transmitted or received over the internet has not been altered in any way by an authorized party.

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3
Q

Nonrepudiation

A

ability to ensure that e-commerce participants do no deny their
online actions

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4
Q

Authenticity

A

ability to identify the identity of a person or entity with whom you are
dealing on the internet

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5
Q

Confidentiality

A

ability to ensure that messages and data are available only to
those who are authorized to view them.

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6
Q

Privacy

A

ability to control the use of info about oneself

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7
Q

DOS attacj

A

flooding a website with useless traffic to inundate and overwhelm the network

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8
Q

DDOS attack

A

These attacks can lead to website shutdown, making it impossible for customers to access it or make purchases. System operations can shut down indefinitely.

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9
Q

Encryption

A

Process of transforming plain text or data into cipher text that cannot be read by anyone other than the sender and the receiver. Purpose is to secure stored info and secure info transmission

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10
Q

5 Steps in developing e-commerce plan

A
  • Perform a risk assessment: assessment of risks and points of vulnerability
  • Develop a security policy: set of statements prioritizing the info risks, identifying acceptable risk targets, and identifying the mechanisms for achieving these targets.
  • Develop an implementation plan: the action steps you’ll take to achieve the
    security plan goals
  • Create a security organization: educates and trains users, keeps management aware of security threats and breakdowns, and maintains the tools chosen to implement security
  • Perform a security audit: involves the routine review of access logs
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11
Q

Whats not a key factor for establishing ecommerce security

A

Data integrity

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12
Q

Confidentiality is confused with

A

Privacy

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13
Q

IoT- Internet of Things

A

Devices such as internet connected fridges or security cameras can be used to launch service requests against services

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14
Q

Asymmetric key cryptography is also known as

A

Public key cryptography

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15
Q

Methods of securing channels

A

Vpn
Digitsl certificates
Ssl/TLS

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16
Q

Firewall

A

Hardware or software that acts as a filter to prevent unwanted packets frim entering a network

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17
Q

First step in developing an ecommerce security plan

A

Perform a risk assessment

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18
Q

Paypal

A

Ex of online stored value payment system

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19
Q

PCI-DSS is a standard estsblished by

A

The credit card industry

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20
Q

NFC

A

Set if short range wireless technologies used to share info among devices with 2” of each other

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21
Q

Cryptocurrencies

A

Ripple
Monero
Ethereum

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22
Q

Online Marketing Communications used in each stage if consumer decision process

A

Awareness-need recognition-> search ->evaluation of alternatives -> purchase -> post purchase behavior-loyalty

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23
Q

Search engine marketing

A

Involves the use of search engines to build and sustain brands

24
Q

Search engine advertising

A

Involves the use of search engines to support direct sales to online

25
Organic search
Inclusion and ranking of sites depends on a more or less unbiased application of a set of rules imposed by the search engine
26
Keyword advertising
Merchants purchase keywords through a bidding process at search sites, and whenever a consumer searches for that word, their ad shows up somewhere on the page
27
Changes Google has made to its searh engine algorithms
Panda- change in the Google algorithm to eliminate low quality sites from search results Penguin- change in the Google algorithm to eliminate sites with low quality back links Humminbird- semantic search component of Google’s search algorithm
28
Percent of US internet users research online but do not buy
13%
29
8% of internet users don’t shop online reporting issues of
Trust factor and hassle factors
30
Two most important fsctors shaping the consumers decision to purchase online
Trust and utility
31
Features if internet marketing
More communal More peer to peer More participatory
32
Utility considered online includes
Better prices, convenience, speed
33
Multi channel marketing plan contains
Mobile marketing Website Traditional online marketing
34
Website function of anchoring brand online refers to
Central point for all marketing messages
35
Possum
Google algorithm update related to local search
36
Updates targets websites that violate googles guidelines
Fred
37
The term search engines scouring the internet for content, looking over the code/content for each URL they find is
Crawling
38
Recommended amount of characters for page title
50-60
39
SEO is best executed when companies focus on what content is importsnt to
People
40
What type of ads are considered display ads?
Banner ads, rich media ads, video sdd, sponsorships, native advertising
41
Interactive advertising bureau
- An American advertising business organization that develops industry standards, conducts research, and provides legal support for the online advertising industry. - The guidelines are comprehensive recommendations of advertising experiences across diverse digital landscape including websites, mobile apps, social media, communication, and messaging experiences as well as new digital experiences like virtual reality and augmented reality
42
Affiliate marketing
Commissions paid by advertisers to affiliate websites for referring potential customers to their website
43
Why would a merchant (seller) want to advertise on a comparison shopping engine (CSE) such as Google Shopping?
It’s a very cost effective way of advertising that does a good job of reaching the targeted consumers
44
The use of Comparison Shopping Engine (CSE) marketing involves which of the following actors?
merchant, CSE, product feed
45
A CSE product feed is often formatted in which of the following ways?
Tab delimited Csv Xml
46
Purchasing an online ad on a CPA basis means that the advertiser
pays only for those users who perform a specific action, such as registering, purchasing, etc.
47
Which of the following is an automated, auction-based method for matching demand and supply for online display ads?
Programmatic advertising
48
Group M, the world’s largest advertising buyer, requires which of the following in order for an ad to be considered viewable?
100% of the pixels must be in view for at least one second
49
Ad blockers operate in a manner similar to which of the following?
Firewalls
50
Most frequently affected by ad blocking
social network sites Newsgroup/forums Gaming sites
51
Amazon's Associates program is an example of which of the following?
Affiliate marketing
52
Affiliates are like online
Salespeople
53
In affiliate marketing, Rakuten advertising is sn example of an
Advertiser
54
How is an affiliate publisher typically paid?
Commission
55
Best practices for affiliate marketing
Look for additional opportunities Work with reputable affiliates Evaluate and adjust commissions over time
56
5 elements if social marketing Process
``` Fan acquisituon Engagement Amplification Community Brand strength ```