Exam 1 Flashcards
(167 cards)
Cognition
This is all the mental activities associated with thinking,
knowing, remembering, and communicating
Conceptual Knowledge
knowledge that enables us to recognize
objects and events and to make inferences about their properties
Concept
a mental grouping of
similar objects, events, ideas, and
people that is used for a variety of
cognitive functions (e.g., memory,
reasoning etc.)
Categorization
is the process by which things are placed into groups
called categories (etc. when you see cars and you group them into Ford, Honda, Toyota)
Why are categories useful?
Categories help us understand individual
cases not previously encountered
What is prototype theory??
Membership of a category is
determined by comparing the
object to a prototype that
represents a category. (i.e every person has a prototype idea of what a bird looks like)
Prototype
“typical” An abstract representation of the “typical” member of a category.
Usually the most typical features (beak, wings, feathers)
Typicality Ratings
Category members rated as most typical are also
those that share features with many other members of the category
i.e high typicality for “bird” is a robin because it has many common features of a typical bird. a penguin would be low typicality
Normative Accounts of Judgement
certain rules must be followed for drawing conclusions based on known facts.
i.e rules based on logic, mathematics, statistics and scientific method
Descriptive Accounts of Judgement
the way that people
actually draw conclusions based on
what they know.
(if humans were rational, both of these accounts of judgement would be the same)
Critcher and Gilovich (2007) study about mentioning a larger number affects peoples perception. What did they find?
found that people are willing to
pay more at a restaurant named
“Studio 97” than “Studio 17”. Meaning this idea is true.
What’s anchoring?
When provided
with a potential answer to a
question, people use that
answer as a reference point in
selecting their answer. (This happens even when potential answer has nothing to do with the question)
In the study where people were asked “what is the percentage of African Nations in the US?” and then a wheel was spun (and rigged to either land on 10 or 65). What were the results?
When the wheel stopped at “10”,
people estimated 25% on average.
When the wheel stopped at “65”,
people estimated 45% on average
Meaning, whatever number was spun effected peoples answers even though the wheel had nothing to do with the number of African Nations.
The study about playing dice with criminal sentences. What happened? and what were the results?
German judges with 15 or more years of experience were given a description of a woman who had been caught shoplifting. Then they rolled a loaded dice (every roll got a 3 or a 9).
When the judges rolled a 9 they averaged 8 months of prison, when they rolled a 3 they were more likely to give roughly 4 months.
The study about music as persuasion. What happened? and what were the results?
In a wine shop they played either French or German music. Whatever music was playing when people entered the store were more likely to buy that kind of wine (French music=bought French wine).
Heuristics
are fast, simple rules
people use that often lead to
accurate conclusions
Availability Heuristic
Tendency to make judgments about
the frequency or likelihood of an
event based on the ease with which
evidence or examples come to mind
When do we commonly use availability heuristic?
When judging how likely an event is to happen.
when judging how frequent an event occurs.
What are the pitfalls of relying on availability heuristic?
People often overestimate the frequency of a case of…
* A salient event
* A case that is easily brought to mind
*something that captures attention will be more easily retrieved
How does the availability heuristic affect our thoughts on death?
-people overestimate the probability of dying from causes that are prevalent in the media (i.e. homicides, flood, tornados, fire, lung cancer)
-People underestimate the probability of dying from causes that are less prevalent in the media (i.e. diabetes, asthma, stomach cancer)
How do we see the availability heuristic play in with Covid 19?
Asked how many people died from Covid 19
-on average american people thought that 9% of the population had died from the virus
-that means 29, 800, 000 people would have died when only 155,000 died actually
-This is because covid deaths were expressed so highly during the pandemic
What is salience when it comes to the availability heuristic?
Salience is when something is more prominent. So in the availability heuristic, it is when media is more noticeable we tend to remember it better, describing why we sometimes think situations are more common then they are. I.e why we are afraid of plane crashes
Availability Cascade
A self-perpetuating process where News coverage of a danger creates public fear, inspiring further coverage and more fear
What’s the Crisis Crisis?
The never-ending series of hyped threats leading to actions that leave everyone worse off