Exam 1

Question 1

What is Direct Media Exposure?

Answer 1

When you know you are receiving content [watching Youtube, listening to Spotify]

Question 2

What is Indirect Media Exposure?

Answer 2

Thinking about media message while not receiving any media [judging someone based on media depictions]

Question 3

Challenges after mass media…

Answer 3

Protecting self from too much info

Question 4

Challenges prior to mass media…

Answer 4

Getting access to information

Question 5

Automaticity

Answer 5

When the mind operates without conscious thought? Often times when scrolling through media.

Question 6

Pro’s of automaticity?

Answer 6

Allows for efficiency

Question 7

Con’s of automaticity?

Answer 7

We miss important information; Losing opportunities to expand experiences; Message fatigue.

Question 8

Goal of media Literacy?

Answer 8

Create an understanding of media messages that allow you to take control of behaviors and attitudes

Question 9

Personal Locus

Answer 9

Know your goals and what you want to know before you log on.

Question 10

Knowledge Structures: Factual Information

Answer 10

Names, dates, titles, terms [can be verified]

Question 11

Knowledge Structures: Social Information

Answer 11

Accepted beliefs that can’t be verified (best place to eat)

Question 12

Message Crafter

Answer 12

uses info domains to communicate effectively.

Question 13

Info domains?

Answer 13

Cognitive, Emotional, Aesthetic, Moral

Question 14

Cognitive informational domain

Answer 14

Info on how we think and reason (factual)

Question 15

Emotional informational domain

Answer 15

Info that appeals to feelings

Question 16

Aesthetic informational domain

Answer 16

Info that appeals to senses

Question 17

Moral informational domain

Answer 17

Info that appeals to right or wrong

Question 18

Message Consumer

Answer 18

Uses media literacy skills to recognize information and control message influence

Question 19

Media literacy skills

Answer 19

Analysis, Evaluation, Grouping, Induction, Deduction, Synthesis, Abstraction

Question 20

Media literacy skill: Analysis

Answer 20

Breaking down a message into meaningful elements

Question 21

Media literacy skill: Evaluation

Answer 21

Judge the value of an element [Is it True?]

Question 22

Media literacy skill: Grouping

Answer 22

Group info that relates

Question 23

Media literacy skill: Induction

Answer 23

Make a few observations and assume the rest (causes trouble; could be right or wrong)

Question 24

Media literacy skill: Deduction

Answer 24

using what we know to make an observation
(educated guess)

Question 25

Media literacy skill: Synthesis

Answer 25

Adapt previous knowledge to accept new info

Question 26

Media literacy skill: Abstraction

Answer 26

create a brief accurate description of message

Question 27

what is the Immediate effect of media

Answer 27

changes your mood/mind

Question 28

what is the long term effect of media

Answer 28

What comes of your change in idea after multiple exposures

Question 29

Valence of effects

Answer 29

Is the effect of the media Positive, neutral, or negative

Question 30

Intentionality of effects

Answer 30

Did the creator mean it to be viewed this way?

Question 31

Cognitive effect

Answer 31

plants and idea into our minds (often done when we are children)

Question 32

Belief type effect

Answer 32

real or imaginary characters who exhibit a belief; can shape beliefs

Question 33

Attitudinal Effect

Answer 33

Our attitude towards something

Question 34

Physiological effect

Answer 34

when our body automatically reacts (crying)

Question 35

Emotional Effect

Answer 35

Media could cause desensitization, where one loses sympathy for victims after experiencing violent media too often

Question 36

Behavioral effect

Answer 36

media that trigger action ( a like, a share, a buy)

Question 37

Macro type effects

Answer 37

How set real life institution change because of media (The American Ideal)

Question 38

Evolution Patterns

Answer 38

Innovation --> Penetration --> Peak --> Decline --> Adaption

Question 39

Technological Convergence

Answer 39

new equipment (analog --> Digital) (possibly AI)

Question 40

Marketing Convergence:

Answer 40

How to adapt and distribute a message to most people (how is it delivered)

Question 41

Psychological convergence

Answer 41

Changes in people perception of barriers (barrier of being to far away from others)

Question 42

Media's Reveloution

Answer 42

Changes across media platforms (a shift into a new revolutionary form of media)