Professional media writting Flashcards
(22 cards)
What are subjects?
The ‘thing’ the sentence talks about
What are Verbs
what something is doing.
Singular vs Plural
use subject closer to verb to figure this out.
What is active voice? [DO THIS ONE]
Who did what to whom
(the accounting firm Juggled Books)
Passive voice?
Who had what done to it by whom
(Books were juggled by the accounting firm)
Subject-verb-object (clear sentences)
The verb should agree with the intended number of the subject
What are proper nouns?
A noun that has a specific name [Tru, NWMSU, Millard South]
Common nouns?
A noun that is a concept not an individual. [Fork, dish, goat, dove, man, child]
News Element
timeliness, proximity, prominence, novelty, conflict, Impact, magnitude, human interest, emotional appear
reporter bias
Don’t report on something you are a part of or passionate about
generalizing
a broad statement that applies to many examples
editorializing
make comments or express opinions rather than just report the news.
Describe conflicts of interest
Topics you are a part of
What are adverbs?
(ending in -ly) 99.9% of time take out the adjectives and adverbs!
What are adjectives?
Adds in opinion TAKE OUT
What is a hard lead?
Facts and immediate information (breaking news)
What is a soft lead?
Will eventually get the news worthy info but will take their time getting there
What is a dateline?
CITY, State – Lead sentence
MARYVILLE, Mo. – Buffalo Wild Wings opened
How are numbers written in AP Style?
- Spell out numbers 0 - 9
- Use numbers for +10 and measures, ages, and stats
- st on dates just date
What is a nut graph?
- Emotional hook
- Transition paragraph
- Hard news paragraph
How is time written in AP Style?
- 3 a.m
- 3:30 - 5 a.m.
- 9 a.m. - 5 p.m.
- 7 - 9 p.m.
- Noon (middle of day)
- Midnight (day ending)
what is the inverted pyramid?
- Lead (Most Important)
- Body (Important)
- Tail (least Important)
