Exam 1 Flashcards
(118 cards)
Three types of research methods
Descriptive Methods
Correlation Methods
Experimental Methods
Descriptive Methods
Methods that describe behavior
Types:
Case studies
Surveys
Naturalistic observation
Surveys
Some people choose their answers…
____ affeects choices.
3 sub catego
- Some people choose their answers in a socially desirable direction.
- Wording affects choices.
- Population, sample, and technique
Population Samples (surveys)
2 types
Random sample
- Representative sample
Convenience sample
Sampling Bias (almost always the case)
Random Sample
A subset of the population that accurately reflects the characteristics of the whole population.
Naturalistic observation
Recording the natural behavior of many individuals. Just describes behavior, doesn’t explain it.
Experimental Methods
Manipulate factors to discover their effects.
Group assignment
- Group assignment
- Variables
- Quasi-experimental design
Group assignment
- Experimental group
- Control group
- Random assignment
- Single blind
- Double blind
- Placebo effect
Random Assignment
Randomly assigning participants to experimental vs control groups by chance. Minimizes preexisting differences between the different groups. Helps control confounding variables.
Variables
Independent
Dependent
Confounding
Confounding variable
A factor other than the dependent that might influence a study’s results. Experiments attempt to control confounding variables.
Quasi-Experimental Design
Looking at differences between pre-existent groups.
Ex: Males and females, old people and young people
Taking pre-existent groups and manipulating a variable
Still can’t make statements bc could be a third factor “C”
Internal Validity
How well designed the study is. If an experiment was designed well it has internal validity.
External Validity
How your experiment applies to the real world. Can it be generalized to the real world? Limited external validity when we’re doing experiments in an artificial environment.
Statistics
Making sense of our data
Descriptive Statistics
Inferential Statistics
Meta-analysis
Descriptive Statistics
Summarize or describe our data
Types:
Measures of Central Tendency
Measures of Variability
Measures of Central Tendency
Descriptive statistic
Single number to describe data
Mean: Average score
Mode: Most common score
Median: Middle score
Measures of Variability
Descriptive statistic
How much statistics vary
- Range
- Standard Deviation: How are scores distributed? Higher number=more variability. Lower number=less variability.
Inferential Statistics
Allow us to draw conclusions/make claims about causation.
Basic question: What is the likelihood that the observed differences are simply the result of chance?
If the result is rare, p<.05 (if a result happens <5% of the time), we reject the hypothesis of no difference.
Demand Characteristics
Research participants respond in a way because they think that’s what the experimenter is looking for. Act in response to the demands of the situation.
Hawthorne Effect
A phenomenon that occurs when people change their behavior because they are aware they are being observed. Every change led to a temporary increase in productivity.
Selective Attrition
When some people are more likely to drop out of a study than others.
Belmont Report
States basic ethical guidelines about the conduction of research with human participants
Deception
Researchers intentionally mislead or withhold information from participants.