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COM 100 > Exam 1 > Flashcards

Exam 1 Flashcards

(53 cards)

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1
Q

Convergence

A

The coming together of computing, telecommunications and media in a digital environment

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2
Q

Consolidation

A

A process whereby traditional media companies have grown fewer and much larger in the last fifty years through mergers and acquisitions

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3
Q

Digitalization

A

The process by which media becomes computer readable

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4
Q

Media literacy

A

Critically analyzing media content by its presentation, political/social messages and how ownership and regulation affect what we receive

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5
Q

Semiotics

A

Study of Symbols and signs

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6
Q

Framing

A

The presentation and communication of a message that relies on how we classify, organize, and interpret things into a certain schema

Ex: veteran “benefits” vs. “rights”

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7
Q

Media oligopoly

A

A marketplace in which media ownership and diversity are severely limited and the actions of any single media group affects its competitors substantially including content/price for consumers and advertisers

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8
Q

Repercussions of economic convergence

A

Conflict of interest

Ex: world serious cable vision fox license dispute

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9
Q

Viral marketing

A

Promoting a product or brand through word of mouth usually. Is online discussion groups, chats and emails

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10
Q

Produsers

A

Audiences who no longer are simply consumers but also produce content

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11
Q

Downside of power and speed of transmitted global content

A

False rumors about political and business leaders spread rapidly

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12
Q

Behavioral targeting

A

Advertisers track individuals web browsing behavior to provide closely matched ads

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13
Q

Communications cartel

A

A group of independent businesses that collaborate to regulate production, pricing and marketing of goods. Their symbols shape culture/politics

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14
Q

Entertainment media plays important role in

A

Propagating stereotypes

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15
Q

Challenges print media faces

A

Declines in advertising revenues/changing in public reading patterns. Bc of digital media

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16
Q

Newspaper Preservation Act of 1970

A

Created to preserve a diversity of editorial opinion in communities where only 2 competing daily papers existed

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17
Q

Benefits of newspaper chains

A

Offer shared resources for news gathering

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18
Q

Problems of newspapers chains

A

Can pressure local newspapers for higher products = eliminating local reporters = fewer pages,less staff= less relevant

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19
Q

Muckraker

A

Journalists, particularly magazine journalists who conduct investigative reporting on major corps and govt

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20
Q

Encoding

A

Creating messages

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21
Q

Decoding

A

Translating and assigning meaning to messages - need to take into account senders credibility

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22
Q

Source

Study These Flashcards
A

Where a communication originates

Credibility determines effectiveness of speaker

Ex: prof hwang going over past work experiences

23
Q

Message

Study These Flashcards
A

Content of communication
Can take different forms - spoken written, etc

Successful formation of the message relies on knowledge both the purpose of the message and the receiver

24
Q

Noise (physical and intangible)

Study These Flashcards
A

Physical: noise of large crowd

Intangible: state of mind

25
Channel
The medium used to transmit the message to the intended receiver
26
Receiver
Person or persons for whom the message is intended Effective comm specifically target intended receiver
27
Feedback
Receivers reaction to message: Laughter, body language, consumer feedback
28
Intrapersonal communication
Communication with yourself that happens every moment
29
Interpersonal communication
1 on 1 convo
30
Small group
Works together to work towards shared common goals of communication
31
Public communication
A public speaker communicating to an audience
32
Mass communication
One or several message senders Ex: fox, CNN
33
Signifier
A symbol, sound or image that gives meaning
34
Signified
The concept the signifies represents
35
Sign
The association of the signifier with the signified
36
Functions of print media
Transmission of culture - useful education materials for children Diffusion of Ideas and Knowledge - news and magazines interpret global events to make sense of the world - books essential to education Entertainment - we read for enjoyment - adapted into films, merch
37
Current book industry issues
Industry mergers and consolidation enable publishers to increase profit margins by reducing operating costs Book publishing is intertwined with global media and entertainment Emergence of electronic books
38
Differences of magazines and newspapers
Magazines feature longer treatments of topics, published less frequent, intended to be kept longer than papers (paper stock)
39
Problems with magazines
Photoshop sets unrealistic body image expectations Celebrities have their privacy at risk
40
Most downloaded apps on iPads
Magazines
41
Magazine Convergence?
Editors collaborate with viewers measuring response rates and asking questions Magazines are moving to Facebook, snapchat Advertisers less interested in print ads = more revenue Electronic cost has lower distribution cost
42
Oral Era
Poets, bards, town criers told stories across the land
43
Oral and written era
Alphabets and written word emerged Manuscript served ruling class, working class was illiterate
44
Print Era
Gutenberg press - changed the speed that information could be printed. Reduced size and cost of books making them affordable and available
45
Electronic Era
Telegraph, radio, television
46
Digital Era
Images, texts, sounds are converted into electronic signals (encoding) and then are reassembled (decoded) Internet, social media
47
Current issues of magazine industry
Online reading trends point towards shorter pieces, full color and high quality paper make magazines expensive and eco unfriendly
48
Surveillance
Refers to journalism function of mass communication
49
Correlation
Media interpretations ascribing meaning to issues and events that help the individual understand their within the larger culture and society
50
Critical theory
A theoretical approach broadly influenced by Marxist notions of the role of ideology, capitalism and economy in understanding and eventually Framing society.
51
Technological convergence
``` Media content changes Media type changes Media use changes Media distribution changes Media audience changes Media profession changes ```
52
Economic convergence
Media organization changes
53
Cultural convergence
Attitudes/ values change Global consumption, creation and distribution of media American shows popular internationally Impacts multiculturalism Ads targeting people

COM 100 (6 decks)

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