Exam 1 Flashcards Preview

Intro to Communication > Exam 1 > Flashcards

Flashcards in Exam 1 Deck (47)
Loading flashcards...
1

Communication

The collaborative construction and negotiation of meaning between the self and others as it occurs within cultural context

2

History of Communication

An attempt to capture what happened in the world of communication that brought us to the present moment, acknowledging that all histories are subjective, limited. and shared by power

3

Greek Culture

Primarily and oral culture

4

Classical Approach

Greeks and Romans
Prescriptive- people should persuade and be persuaded

5

What was the role of civilization in the greeks?

They had to argue for themselves in a court of law, meaning they had to learn how to be effective speakers

6

Sophists

Known to be the first public speaking teachers. "Teachers of Wisdom"

7

Why were Sophists Controversial?

Leading Philosopher Plato thought what the sophists were advocating was manipulative and irresponsible. Meaning that using language to persuade was really a means of masking or altering the truth of a situation.

8

Rhetoric

Defined by Aristotle as 'Uncovering, in any given case, the available means of persuasion"

9

Pathos, Ethos, and Logos

Techniques someone would be using to persuade us

10

Pathos

Passions of the audience

11

Ethos

Character of the speaker in the speech as spoken

12

Logos

Word, Reason, Argument, Speech, Language

13

Social Science of Communication

Early to mid 20th century
Studied Communication as an object
Science seeks to explain, predict, and control

14

Interpersonal Communication

An exchange or interaction that occurs between people who are in an interdependent relationship

15

Organizational Communication

Communication as constitutive of the stories, values, expectations, norms, languages, and roles of an organization

16

Non-Verbal Communication

All models of communication except language, including nonword vocals, gestures, use of space, time, artifacts, and smell

17

Instructional Communication

Communication in the: workplace, family, conflict, and computer-mediated communication in each emerged from a scientific approach of the study of interaction

18

What persuades people?

Source Credibility
Fear Appeals

19

Edward Bernays

Father of Public Relations

20

Carl Hovland

1950; Yale University. Persuasion and attitude Change

21

Shannon and Weaver

1963; The Mathematical Theory of Communication
Source-Message-Reciever

22

Harold Lasswell

Hypodermic Events
Who (says) What (to) Whom (With) What effect (in) What channel

23

Drawback of Social Scientific Approach?

Communication isn't always an object

24

Social Constructionism

Communication is viewed as a process; a messy enterprise we all engage in, searching for meaning in ourselves and in one another as we make our way trough the world

25

Berger and Luckmann

1967; The Social Construction of Reality
Explored communication as a fluid, sometimes contradictory and complex process situated in social contexts, settings, or communities

26

Objective Reality

The world we live in

27

Subjective Reality

How we live in the world; Socialization, Conversation, Identity

28

Critical/ Cultural Approach

Communication that reflects on and addresses power structures
Who can speak?
What you talk about?
When do you talk?

29

1st Acxiom

You cannot not communicate

30

2nd Acxiom

Any message contains a content and relational dimension