Exam 2 Flashcards
(28 cards)
A consumer’s attitudes, interests, and lifestyles are referred to as:
Psychographics
Which element of the marketing mix is the most visible and flexible?
Price
_______________ is the process of using a name, design, symbol, or any combination of the three to help differentiate a sport product from the competition.
Branding
Because sport is ________________, marketers often sell items such as T-shirts that serve as lasting reminders of the overall sport experience.
Perishable
Players, owners, and team management are ______________ factors that affect the market climate
Internal
What do the letters stand for in the term SWOT analysis?
strengths, weaknesses, opportunities, threats
Define what a sponsorship is and give an example of one in sports.
are a way for a company to put their brand name out there for people to see. Example: Metlife
One of the most important roles of sport marketing is carrying out the_____________ of an organization
mission
When a sport organization develops a pricing strategy and analyzes laws pertaining to government regulations and the economic situation, it is taking into account which factor?
climate
When a sport organization develops a pricing strategy and analyzes the costs involved in producing the product, it is taking into account which factor?
Giveaways, coupons, and free samples are examples of:
sales promotions
“To some fans, a high-scoring game is exciting. To other fans, it is boring.”This statement illustrates which of the following aspects of sport?
sport is subjective
Which of the following is defined as being “the consumer’s perceptions and set of beliefs about a brand which, in turn, shape their attitudes”?
brand image
Name at least 2 differences between advertising and publicity.
publicity -> is what others say about the company
advertising -> what the company says about it’s product
What type of seating assures spectators a specific seat, in a specific row, in a specific section at the event?
reserved seating
A document that illustrates all requirements and elements (itinerary) of an event is referred to as a:
work order
A generic document that uses standard language and a fill-in-the-blanks format is called a _______________________.
boilerplate
Effective signage is a component of crowd control.
true
Subcontracting management services to an independent contractor is called___________________.
outsourcing
According to the textbook, what type of facility would a softball complex be classified as?
single purpose
The legislation that provides civil rights for citizens with disabilities by prohibiting discrimination in places of public accommodation is called the
the americans with disabilities act (ADA)
Name at least 2 things you need to address with regard to facility scheduling.
- make sure there is no scheduling conflict
- what time frame will fit with the scheduling
Name at least 3 policies you may choose to implement (or issues you would need to address) if you were to serve alcohol at your facility.
- after a certain period of a game stop sales of alcohol
- opening of bottle cans
- check ID of every person who chooses to purchase alcohol
Moving from public to private management is called ______________.
privatization
