Exam 2 Flashcards
Content analysis is
– A way of measuring media content that is quantitative – Based on verifiable, replicable numbers
• Example: percentage of people who are male and female in a particular occupation on TV
Minimal-Effects Model is a
Model that predicts that media will have little influence on behavior.
Mixed-Effects Model is a
Model that predicts that media can have a combination of influences.
Multistep Flow is
A complex interaction of media effects.
Powerful-Effects Model is a
Model that predicts that media will have swift and potent influence.
Are well-informed people who help others interpret media messages.
Also is trusted, such as Religious leaders, parents, friends.
Communication process in which media effects travel through opinion leaders. From opinion leaders it goes to less active people in communication.
Acquisition Editor is
An editor who obtains books to be published.
• Publishers’ fascination and obsession with finding a potential blockbuster freezes out new, unknown talent. • Puts pressure on the publishing industry that results in questionable practices.
EX. crooks, Hoaxes(non fiction works that are untrue) and plagiarism
Inexpensive early form of paperback containing mostly stories to be read for pleasure.
A book written on parchment pages that were cut to one size and bound on one side. Developed by the Romans in the first century AD, the codex was the first book to resemble today’s familiar form.
Copy Editor is
An editor who polishes a manuscript line by line and prepares it for typesetting.
Development editor is
An editor who works directly with the author during the writing of a book, going over each chapter and suggesting major revisions.
Dime Novels are
Early paperback books that were inexpensive fiction that made novels more accessible to a more diverse audience. – They were CHEAP because they were often “pirated” from foreign publishers
– 1891: Copyright Act
books that exist as digital files Advantages -Convenience -Cost Disadvantages – Electronic readers are pricey – Majority of readers prefer paper hard copies
Oral Culture is
A culture in which information is transmitted more by speech than by writing.
Implications for society, religion, elites and power dynamics in general
A type of reed used to make an early form of paper.
An early form of paper made from animal skins.
Public Domain is
The category of creative works on which the copyright has expired.
Pulp Novels are
Paperback books printed on cheap paper made from wood pulp.
The share of a work’s revenues paid to the owner of a right, such as an author, composer, or performer.
Rag Content is
Proportion of cotton on linen fiber in high quality paper.
A line at the beginning of a news story giving the reporter’s or news service’s name.
Technological Determinism is
– Theory that technology actually changes the way society operates and even how individuals think.
• Huge claim of the media’s impact
Feature Syndicate are
Brokers for newspaper entertainment and speciality items.
One company that owns the same type of company in more than one market area.
First was Edward Wyllis Scripps
Hard news are
Stories about current events that have impact on people’s lives.
Federalist papers are
Essays that explained the new federal government to early Americans; published in 1788. To inform people of the nation’s progress.
Inverted Pyramid is
News style that packs the most important information into the first paragraph.
Investigative Journalism is
Reporting that uncovers information that sources have tried to conceal.
Mercantile press is
Newspaper that provided news of business and shipping.
News Hole is
Total amount of space in a newspaper that can be devoted to editorial content versus advertising.