exam 2 Flashcards
(38 cards)
rhetoric
the art of using language effectively and persuasively
inartistic
external evidence- the speaker doesn’t create
artistic
internal proofs that contain logos ethos and pathos
golden mean
develops habits that avoid extremes ( best way to persuade others)
dramastic pentad
a tool critics can use to find the motive behind the message
- act
- scene
- agent
- agency
- purpose
act
what was done
scene
environmental forces
agent
a person who acts
agency
power in the speech
purpose
the goal the speaker wants to achieve
god terms
powerful terms that are viewed positively in a society
example: facts, history, etc
devil terms
powerfully evocative terms viewed negatively in a society
example: ignorance
perspective by incongruity
calling attention to a truth by linking two dissonant or discrepant terms
mortification
a feeling of shame or humiliation
identification
the common ground between speaker and audience
audience analysis
considering the characteristics of ones listeners when preparing a speech.
etymology
the history of a word
topic pattern
a pattern of organizing the main points of a speech to represent different categories
time pattern
a pattern of organizing the main points of a speech in chronological order
space pattern
a pattern of organizing the main points of a speech according to areas
rule of subordination
a rule of speech organization specifying that some concepts in the speech are more important than others
rule of division
a rule of speech organization specifying that if a point is divided into subpoints, it must have at least two subpoints
rule of parallel structure
a rule of speech organization specifying that all points and subpoints in an outline.
visualization
mental imaging in which a speaker vividly pictures himself or herself giving a successful presentation
