Exam 2 Topic 4 Review Flashcards
(61 cards)
Why do internal analysis and competitive advantage? uncover _______ and ________
strengths and weaknesses
in internal analysis and competitive advantage how do strengths and weaknesses compare to ____________
competitors
determine if resources and capabilities are likely sources for a __________________
competitive advantage
what is competitive advantage
doing things batter than anyone else on those dimensions that are most important to consumers
make more informed ___________ to exploit sources of competitive advantage
strategic decision
the ultimate goal of internal environmental assessment is to be ________________
competitively superior
what are resources
an input into a firm’s production process
do resources alone yield a competitive advantage
no
the true value of resources are when they are _________________
uniquely bundled
what are the tow types of resources in a firm
tangible and intangible
_____________ resources are assets that can be seen and quantified
tangible
___________ resources are assets that are rooted deeply in the firm’s history and that have accumulated over time
intangible
what is the first building block to an advantage
resources
what are capabilities
refer to a company’s skills at coordinating its resources and putting them to productive use
capabilities reside in an organization’s __________
routines
do capabilιties guarantee superiority?
no, not by themselves
what are an organization’s routine
in the way a company makes decisions and manages its internal processes in order to achieve organizational objectives
what sets you apart intangible or tangible resources?
these set you apart
how we _________ resources is known as a capability
bundle
biggest capability we need to develop is how to _______________
suppress costs
synonyms for capabilities
routine/ acitvity/ norm/ behavior/ “how we do something”
what are core competencies
resources and capabilities that serve as a source of competitive advantage for a firm over its rivals
when firms have knowledge about their resources they can determine if they translate into ____________
core competencies