Exam 3 Flashcards
(8 cards)
1
Q
Which marketing strategy relies on cleverness, surprise, and low cost?
A. Traditional marketing
B. Digital marketing
C. Guerrilla marketing
D. Growth marketing
A
C. Guerrilla marketing
2
Q
Managerial Accounting is primarily used for:
A. Auditing external statements
B. Reporting to shareholders
C. Internal decision-making
D. Filing taxes
A
Internal decision-making
3
Q
A Tagline is best described as:
A. A brand’s mission statement
B. A legal phrase for product rights
C. A catchy phrase reinforcing market position
D. A list of company services
A
L
4
Q
Intellectual Property includes all of the following EXCEPT:
A. Inventions
B. Names and logos
C. Customer complaints
D. Artistic works
A
5
Q
A
6
Q
A
7
Q
A
8
Q
A
