Questions: Flashcards
(23 cards)
In what condition is franchising usually considered appropriate?
A. When the market is highly saturated.
B. When there is little competition.
C. When the business is new and untested.
D. When the business model is proven and scalable.
D. When the business model is proven and scalable.
What is the first step in setting up a franchise system?
A. Get professional advice
B. Develop a franchise business plan
C. Conduct an intellectual property audit
D. Prepare operating manuals
B. Develop a franchise business plan
______ argues that for organizations with multiple units, it is more effective for the units to be run by franchisees than by managers who run co-owned stores.
A. Agency theory
B. A master franchise agreement
C. An individual franchise agreement
D. A fiduciary obligation
A. Agency theory
All of the following are criteria for a company to consider when investigating franchising as a means of growth EXCEPT _______.
A. the uniqueness of its product or service
B. the consistent profitability of the firm
C. the firm’s year-round profitability
D. the age of the franchise
D. the age of the franchise
Which of the following is true concerning franchises?
A. Franchising may be a good choice for someone without prior business experience who wants to start their own venture.
B. Franchise organizations do not provide training to franchisees.
C. Once the franchise agreement is signed, there is no ongoing support for franchisees.
D. Legal and financial advice are not necessary since the Franchise Disclosure Document details all the information franchisees.
A tagline is best described as:
A. A brand’s mission statement
B. A legal phrase for product rights
C. A catchy phrase reinforcing market position
D. A list of company services
C. A catchy phrase reinforcing market position
Intellectual Property includes all fthe following EXCEPT:
A. Artistic works
B. Inventions
C. Names and logos
D. Customer complaints
o D. Customer Complaints
What is the purpose of an Intellectual Property Audit?
A. To assess, protect, and evaluate a company’s IP assets
B. To calculate annual profits
C. To find new employees
D. To change branding strategiesa
A. To assess, protect, and evaluate a company’s IP assets
One requirement for a patent to be granted is:
A. Obviousness
B. Novelty
C. Expiration
D. Confidentiality
B. Novelty
Which term describes legal protection for creative works like books and music?
A. Trademark
B. Copyright
C. Trade Secret
D. Patent
B. Copyright
What is an example of a trade secret?
A. A published novel
B. A company’s slogan
C. A patent drawing
D. A confidential product formula
D. A confidential product formula
What federal law makes theft or trade secrets a crime?
A. Economic Espionage Act
B. Patent Act
C. Copyright Clause
D. Franchise Protection Act
A. Economic Espionage Act
What is considered a short-form video?
A. Less than 1 minute
B. 2–3 minutes
C. 5–10 minutes
D. Over 10 minutes
A. Less than 1 minute
(T/F) Short-form videos have lower engagement rates than long-form videos.
False
Which platform is NOT primarily known for short-form video?
A. TikTok
B. YouTube Shorts
C. Instagram Reels
D. LinkedIn
D. LinkedIn
(T/F) User-generated content plays no role in the success of short-form video platforms.
False
What is a key benefit of Short-Form Video Marketing?
A. Long-term storytelling
B. Quick audience engagement
C. High production cost
D. Low mobile compatibility
B. Quick audience engagement
Which of these is a trend in short-form video creation?
A. Static infographics
B. Long interviews
C. Voiceovers and quick cuts
D. Live streaming only
C. Voiceovers and quick cuts
What challenge do creators face in the short-form video industry?
A. Accessing film studios
B. Staying relevant with trends
C. Low internet usage
D. Avoiding mobile platforms
B. Staying relevant with trends
(T/F) Most short-form video content is discovered through direct search.
False
What role do algorithms play in short-form video?
A. Manually curates videos
B. Only favors verified creators
C. Boosts relevant content to users
D. Minimizes exposure
C. Boosts relevant content to users
What is a common characteristic of successful short-form videos?
A. Slow pacing and long intros
B. Complex scripts and dialogue
C. Videos longer than 3 minutes
D. Hooking the viewer within the first few seconds
D. Hooking the viewer within the first few seconds
