Exam #3 Flashcards
(62 cards)
Social Influence
things we do to try to change people’s behavior
Normative Influence
produces public compliance, going along with the crowd to be liked
Informational influence
products private acceptance, going along with crowd because you believe crowd knows more than you or you doubt own belief
Auto-Kinetic Effect
People stand in dark room, look at light, it will start to look like its moving
Methods to change people’s behavior or mind
once people commit, they feel compelled to behave consistently with initial comment
Foot-in-the-Door Technique
start with small request follow with larger request
Low-ball technique
Get person to agree to a low-cost request, then throw in some extra costs
Bait-and-Switch Technique
Make attractive offer to draw them in, oops its not available, offer another option (not as good), people will accept
Labelling Technique
give them a label, then give them a request using that label, they will buy it
Reciprocation
We did something for you, now do something for us
Door-in-the-Face technique
start with an inflated request, retreat to a smaller one that appears to be a concession, not as bad
That-Not-All technique
Begin with inflated offer, immediately add to the deal by offering a bonus or discount
Scarcity technique
rare opportunities seem more valuable
Pique technique
capture attention with an unusual request
Disrupt then Reframe
Distract attention with unexpected/confusing info, then reframe message in clear, positive light
How to resist Persuasion:
Know someone is trying to persuade you, negative attitude change can do a boomerang effect; leads to do opposite of what they want you to do
Maximizing Resources
needed to resist persuasion, don’t be tired or intoxicated, was first commitment a trick? don’t feel obligated to be consistent
Defenses against influence
Reciprocity: was gift similar to what I received?; Scarcity: Is it really rare? Something I need?;
Capturing and Disrupting attention: stop and think before action
Persuasion
Attempt to change a person’s attitude
3 components of Persuasion
Who- source of message
What- actual message
To whom- audience
Halo effect
If someone has one positive quality, then they may have other positive effects
Repetition
If neutral state, repeated exposure= persuasive message
Receptivity
attending to and understanding the message, less intelligent people less likely to be receptive, moderate intelligence easiest to persuade
Need for Cognition
Some people like to think and be informed