Exam 3 Quiz Questions Flashcards
(101 cards)
Students of marketing often overlook or underestimate the importance of Place in the marketing mix simply because
A) it happens behind the scenes.
B)it conflicts with promotion.
C)it occurs after making pricing decisions.
D)no one is directly in charge of place decisions.
E)the product itself is so much more important.
A) it happens behind the scenes
In marketing’s four Ps, Place refers to all activities required to get
A)the design of the terminal location for products accomplished.
B)the right products to the right customer when that customer wants it.
C)access to the physical space within a retail establishment.
D)consumers to the destination.
E)demand chain management functionally operable
B)the right products to the right customer when that customer wants it.
Each time a politician or celebrity writes a book, bookstores can expect at least some customers to want the book, but whether or not it will become a bestseller is less certain. The bookstore’s primary inventory management challenge is
A) how to get the author to sign copies of the book.
B) whether to price the books in the distribution center or at the retail store.
C) which other books to promote along with this book.
D) whether or not to display the book at the checkout counter.
E) having enough books to satisfy customer demands versus the cost of having the inventory.
E) having enough books to satisfy customer demands versus the cost of having the inventory.
By reducing the number of transactions needed to move a product from the manufacturer to the consumer, wholesalers and retailers make a supply chain
A) longer. B) floor-ready. C) vertically integrated. D) selectively collaborative. E) more efficient.
E) more efficient
A(n) __________ is a supply chain whose members act like a unified system.
A) vertical marketing system B) independent marketing system C) concentrated marketing system D) conventional marketing system E) strategic marketing system
A) vertical marketing system
In a(n) __________ marketing channel, none of the participants has any control over the others.
A. cooperative B. corporate C. contractual D. administered E. conventional
E. conventional
Franchising involves a(n) __________ marketing system.
A. cooperative B. corporate C. contractual D. administered E. conventional
C. contractual
A _______________ is a facility for the receipt, storage, and redistribution of goods to company stores or customers.
A. circulation center B. distribution center C. supply chain hub D. collaborative replenishment office C. floor-ready franchising center
B. distribution center
Felicia had just taken over her family’s business after spending ten years in the marketing department of a large corporation. She met with a representative from one of her firm’s biggest customers, who told her, “We should think about how we can make the pie bigger rather than fighting over the size of the slices.” She had expected a more cutthroat approach rather than this call for a
A. partnering relationship. B. shared mission statement. C. common marketing system. D. corporate vertical marketing system. E. linked supply chain.
A. partnering relationship.
Stores like Home Depot and Costco act as wholesalers when they
A. take delivery in whole-lot quantities.
B. select limited product lines and only market them to consumers who purchase the whole line.
C. sell products for distributors.
D. sell to contractors or restaurant owners.
E. compete with each other.
D. sell to contractors or restaurant owners.
Some retailers require their suppliers to ship merchandise ___________, thus eliminating the time and expense associated with ticketing and marking.
A. floor-ready B. flattened C. lead time synchronized D. aggregated E. synthesized
A. floor-ready
Colin has just received a delivery from the company’s distribution center. He opens the containers and finds the popcorn and snacks are all bar-coded, priced, and the package includes an end-of-the-aisle display rack. Colin has received a __________ shipment.
A. quick-response packaged B. ahead of the curve C. lead time synchronized D. floor-ready E. synthesized
D. floor-ready
A distribution center is typically operated by
A. the marketing department.
B. vertically integrated consumer networks.
C. retailers, manufacturers, or distribution specialists.
D. corporate-government joint ventures.
E. electronic data interchange services.
C. retailers, manufacturers, or distribution specialists.
Amazon.com was an early leader in online retailing. Part of the firm’s success was due to a well-designed and efficient EDI system with book publishing companies, allowing just-in-time delivery. Even with a well-designed EDI system, Amazon.com would not have been successful without
A. a customer rebate program.
B. a commitment to partnering with publishing companies.
C. cooperative advertising with brick and mortar retailers.
D. support from government regulators.
E. acceptance from local education unions.
B. a commitment to partnering with publishing companies.
In an administered vertical marketing system,
A. no individual participant has control over the others, since a third party administrator oversees the entire supply chain.
B. transaction selling is the norm, with the invisible hand guiding the overall functioning.
C. there is no common ownership, and the dominant member has significant power to impose its ideas and objectives.
D. independent firms join together formally to decide as a group how the marketing channel will operate.
E. participants—such as warehouses, transportation companies, and retail outlets—are typically owned by a parent company to ensure harmonious relations throughout the supply chain.
C. there is no common ownership, and the dominant member has significant power to impose its ideas and objectives.
In a corporate vertical marketing system,
A. conflict tends to be a major problem.
B. transaction selling is the norm, with the invisible hand guiding the overall functioning.
C. there is no common ownership, and the dominant member has significant power to impose its ideas and objectives.
D. independent firms join together formally to decide how the marketing channel will operate.
E. participants—such as warehouses, transportation companies, and retail outlets—are typically owned by a parent company to ensure harmonious relations throughout the supply chain.
E. participants—such as warehouses, transportation companies, and retail outlets—are typically owned by a parent company to ensure harmonious relations throughout the supply chain.
At the BMW plant in Spartanburg, South Carolina, suppliers deliver parts every four hours when the plant is in operation and are responsible for removing any packaging or pallets used to deliver their products. BMW uses a ______________ inventory control system.
A. cross-docking B. lead time C. JIT D. CPFR E. UPC
C. JIT
Yesterday, Lorinda overheard a surprisingly unpleasant encounter between the manager of the hardware store where she works and a sales rep who sells a well-known line of tools. The rep insisted that his tools should be more prominently displayed and that a better assortment would mean more sales. The manager had other plans and told him so, and the conversation turned into a loud argument. What Lorinda observed was an example of
A. sales tactics. B. channel conflict. C. retail strategy tension. D. passive aggressive behavior. E. a failure of CPFR processes.
B. channel conflict.
Retailers that offer a broad variety of merchandise, limited services and low prices are known as
A. full-line discount stores. B. convenience stores. C. home improvement stores. D. category specialists. E. department stores.
A. full-line discount stores.
__________ is the term used to describe the situation when retailers use some combination of stores, catalogs, and the Internet to sell merchandise.
A. Vertical integration B. Cross-channel leverage C. Horizontal integration D. Multichannel retailing E. Opportunistic retailing
D. Multichannel retailing
Brian, an industrial equipment sales rep, purchases a quick snack to eat on the way to work. He buys lunch while on the road visiting customers, and grabs bread and milk on the way home. Brian probably does the majority of this shopping at a
A. convenience store. B. warehouse club. C. conventional supermarket. D. drugstore. E. category specialist.
A. convenience store.
When Creative Pen Company designed a new pen that was particularly comfortable to use, it wanted to, literally, get the pen in the hands of as many consumers as possible. Creative Pen will probably choose __________ distribution for its new product.
A. intensive B. exclusive C. selective D. collective E. variable
A. intensive
It is often difficult for retailers to distinguish themselves from their competitors through the merchandise they carry because
A. they do not carry enough merchandise.
B. consumers no longer recognize brand equity.
C. big-box food retailers are shifting into specialty store product lines.
D. there is not enough merchandise to go around.
E. competitors can purchase and sell many of the same popular brands.
E. competitors can purchase and sell many of the same popular brands.
Mira purchased some eyeliner from an Internet-based beauty supply house, and now she often receives online recommendations for other products from the same cosmetics line. These recommendations were probably the result of
A. the purchases she had made.
B. purchases other customers had made that day.
C. manufacturer clearances and overruns.
D. products she may have returned to the company.
E. items the retailer no longer carries.
A. the purchases she had made.
