exam 3 set 1 Flashcards
(24 cards)
opinion poll
polling samples from the broader public regarding political opinions
direction
whether the public views the subject favorable or unfavorably
intensity
how strongly people feel about a topic
salience
the relative importance with which an issue is perceived
natural law
what we know through the use of reason. common sense truths
civil law
written laws enforced by punishment. law is a teacher and we conform to the law
divine law
religious teachings
law of fashion
social pressure or conformity
party platform
written statement that says what the party does and doesn’t/do agree with
party realignment base
major changes that result in massive party change/differences
party establishment
leaders of the party
third parties
those other than the two major parties
first-past-the-post
electoral system where the candidate with the plurality of votes in a race wins. works best w a 2 party system
yellow journalism
the use of lies and exaggerated stories in established media outlets to influence politics and draw leadership
public square
space where political deliberation takes place
invisible governors
benray’s term for those who influence and manipulate public opinion through the use of media and communication
propaganda
the use of words and images to shape the public mind towards a particular end
libel
false info that is printed in media that is harmful to a person’s reputation
prior restraint
gov prohibition of speech or publication before it occurs
framing
determining how a story will be portrayed
gatekeeping
determining what personalities and positions will be given a platform
agenda-setting
Determining what will capture the public’s attention in a given moment
overton window
range of opinion considered acceptable in a nation’s political discourse
low choice media system
when consumers have access to few media options
