Exam #4

Question 1

Communication that influences the attitudes or behaviors of others. The art of persuasion.

Answer 1

Rhetoric

Question 2

Who believed that rhetoric and oral dialogue should be used to find universal truths which would then influence people for the better.

Answer 2

Plato

Question 3

Who believed rhetoric was about using all available means of persuasion to defend truth and justice?

Answer 3

Aristotle

Question 4

Who believed that truth was best for Rome and the three purposes of speaking are to inform, persuade, or entertain?

Answer 4

Cicero

Question 5

What did the Muslims establish in 8th century spain?

Answer 5

A great library that translated important texts.

Question 6

Originator of a communication message.

Answer 6

Rhetor

Question 7

Ethos, pathos, logos

Answer 7

Artistic proofs

Question 8

Ones place in the social hierarchy, which comes from the way society is structured. Associated with ethos.

Answer 8

Social position

Question 9

Those people who can take appropriate action in response to a message.

Answer 9

Rhetorical audience

Question 10

Any event that generates a significant amount of public discourse.

Answer 10

Rhetorical event

Question 11

Used to argue what a society should do in the future. An important part of the democratic process.

Answer 11

Deliberative rhetoric

Question 12

Addresses events that happened in the past with the goal of setting things right after an injustice. Used in courts of law

Answer 12

Forensic rhetoric

Question 13

What are the functions of media?

Answer 13

1. Help people bond
2. Shape how we view the world
3. Help us understand global events

Question 14

Channel for transmitting communication.

Answer 14

Medium, media

Question 15

Mass media businesses. produce culture products (shows, games)

Answer 15

Culture industries

Question 16

Seekers of various media messages and resisters to others.

Answer 16

Active agents

Question 17

One way path from medium to viewers/listeners b

Answer 17

Linear model

Question 18

Used and gratification of media

Answer 18

1. Information
   2 social interaction and integration
2. Entertainment
3. Personal identity

Question 19

People seek media messages and interpret media text in ways that conform their beliefs.

Answer 19

Selective exposure

Question 20

Focused on some specific aspect of the content of a media text or group of texts.

Answer 20

Content Analysis

Question 21

Long term immersion in a media environment leads to cultivation, or enculturation, into shared beliefs about the world.

Answer 21

Cultivation theory

Question 22

Occasions or catastrophes that interrupt regular programming.

Answer 22

Media event

Question 23

Does media violence affect children?

Answer 23

Yes

Question 24

Monitors and fines shows for some content, but not usually violence.

Answer 24

Federal CC

Question 25

Organizing to communicate displeasure with certain images and messages, as well as to force change in future media texts.

Answer 25

Media activism

Question 26

One way communication produced by large industries intended for large audiences.

Answer 26

Mass media

Question 27

A collection of mediated communication technologies that are digital, converging, and tend to be mobile.

Answer 27

Interactive media

Question 28

Reasons for learning about interactive media?

Answer 28

1. Interactive media are pervasive. | 2. Understanding media can help ensure professional and personal success.

Question 29

Numerical format based on 1s and 0s

Answer 29

Digital

Question 30

What is interactive communication?

Answer 30

Dynamic and increasingly mobile

Question 31

1. Some technologies lack the nonverbal cues that are so important in creating meaning with others. 2. The degree to which the message is synchronous or asynchronous

Answer 31

Media characteristics

Question 32

Decribes the potential carrying capacity of a communication medium.

Answer 32

Media richness theory

Question 33

Feelings of closeness or immediacy we experience when we interact with each other

Answer 33

Social presence

Question 34

We don’t always know who we are talking to. (What their context is)

Answer 34

Collapsing contexts

Question 35

Must make choices about what kinds of info we share. Must focus on who the audience is.

Answer 35

Self presentation

Question 36

3 issues of anonymity

Answer 36

1. Identity is informative 2. Anonymity can liberate speech 3. Anonymity may lead people to be less responsible communicators.

Question 37

Posting messages online meant to intentionally anger or frustrate in order to provoke a reaction from others.

Answer 37

Trolling

Question 38

Projecting a false identity (avatars)

Answer 38

Pseudo anonymity

Question 39

Ease of finding similar others, easier and quicker self disclosure

Answer 39

Relevant online Comm qualities to romantic relationships.

Question 40

Online communication in the workplace has what effect?

Answer 40

Status leveling

Question 41

Inequity of access between the haves and the have nots

Answer 41

Digital divide

Question 42

Cultural knowledge and cultural competencies

Answer 42

Cultural capital

Question 43

Disparities based on income, education, and urban-rule groups are what?

Answer 43

Issues to access

Question 44

Issues of who does and does not have technocapital and whose culture dominates.

Answer 44

Globalization and digital inequalities

Question 45

Theory that explains why some accent new technologies and some dont.

Answer 45

Diffusion of innovations

Question 46

Levels of technocapitals

Answer 46

Metal access Material access Skills access Usage access