Exam: Elasticity Flashcards

- Price Elasticity of Demand/Supply - Applications & Importance

1
Q

What is the price elasticity of demand?

A

A concept that measures the sensitivity or responsiveness of quantity demanded to a change in the price of a good or service.

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2
Q

Describe the relationship between price and quantity demanded

A

There is a negative relationship between price and quantity demanded. An increase in price will cause the quantity demanded to contract and vice versa

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3
Q

Why is the price elasticity of demand important?

A
  • Elasticity is convened with the question of how much.
  • It allows us to consider real life examples which illustrate the relationship the between price and quantity demanded.
  • This info is useful to firms, economists, consumers and the government.
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4
Q

What is the formula for PED?

A

The formula for price elasticity of demand is % change in QD / % change in price.

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5
Q

What do the results of the PED formula indicate?

A
  • If the value is above 1, then demand is said to be price elastic.
  • If the value is less than 1, than demand is said to price inelastic
  • If the value is equal to 0, than demand is said to be perfectly inelastic and price changes don’t affect quantity demanded.
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6
Q

Identify the determinants of PED?

A
  1. Availability of substitutes.
  2. Necessity vs luxury
  3. Time
  4. Proportion of income
  5. Definition of the Market
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7
Q

Describe the availability of substitutes

A

The greater the number of substitutes a good has, the more price elastic demand is.

Goods with many close substitutes will be relatively elastic, while goods with few substitutes will be relatively inelastic.

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8
Q

Describe necessity vs luxury

A

Necessary goods such as bread and milk tend to be more inelastic than luxury type goods such as designer handbags and luxury sports cars because they are necessary and consumers will continue to buy them even as prices rise.

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9
Q

Describe definition of the market

A

The demand for a broad category of good will always be more inelastic than the demand for a single brand.

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10
Q

Provide an example of definition of the market

A

An example of this is petrol (broad) overall is inelastic, but the demand for a single brand of petrol (BP) will be elastic because there are close substitutes

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11
Q

Describe proportion of income spent

A

Expensive items tend to be relatively price elastic because they take up a larger proportion of a consumer’s income

Cheap, inexpensive items tend to be price inelastic items.

If a good takes up a higher proportion of income they are likely to change demand when price changes.

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12
Q

Describe time

A

If consumers have time to respond to a price change, then demand will be more price elastic.

In the short run, demand for most goods will be relatively inelastic because consumers don’t have much time to adjust their consumption or find substitute products.

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13
Q

What is a price elastic good?

A
  • Small change in its price leads to a significant change in the quantity demanded.
  • Luxury goods, non-essential items, or goods with many substitutes often have elastic demand. They are goods that consumers can live without or delay purchasing
  • A small increase in price can lead to a large drop in the quantity demanded.
  • The more substitutes there are, the more elastic demand is likely to be.
  • Price elastic demand is known for its high responsiveness as demand responds relatively quickly to price changes.
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14
Q

What is a price inelastic good?

A
  • A change in price leads to a relatively small change in the quantity demanded.
  • Necessities like basic food items, fuel, and medicine often have inelastic demand.
  • Even if the price increases, consumers will still buy roughly the same amount because these goods are essential.
  • The fewer substitutes there are, the more inelastic the demand is likely to be.
  • Known for its low responsiveness, demand doesn’t change much with price fluctuations.
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15
Q

What is total revenue?

A

The price of a good multiplied by the quantity sold.

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16
Q

Describe the relationship between price elasticity of demand and total revenue?

A

When demand is elastic, a decrease in price leads to a significant increase in quantity demanded, raising total revenue

When demand is inelastic, a price increase results in only a small decrease in quantity demanded, which leads to a higher total revenue.

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17
Q

Why is understanding the relationship between PED and TR so important?

A

Understanding the relationship between price elasticity of demand and total revenue helps business make pricing decisions to maximise their revenue.

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18
Q

What is price elasticity of supply?

A

The concept of price elasticity of supply measures the responsiveness of quantity supplied to a change in the price of a good or service.

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19
Q

Describe the relationship between price and quantity supplied

A

There is a positive relationship between price and quantity supplied. An increase in price will cause quantity demanded to increase and vice versa.

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20
Q

Why is the price elasticity of supply important?

A

Elasticity is convened with the question of how willing producers are to supply more.

Price elasticity measures the strength of the law of supply for a particular good or service.

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21
Q

What is price elastic supply?

A

A small change in price leads to a relatively larger change in quantity supplied.

The elasticity coefficient is greater than 1.

Producers can increase production quickly

Inputs are easily available

There is excess production capacity

The time period is long, giving producers time to adjust.

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22
Q

What is price inelastic supply?

A

A change in price leads to a relatively smaller change in the quantity supplied.

The elasticity coefficient is less than 1.

Production cannot be easily increased due to limited resources or capacity.

The good takes time to produce

There are high barriers to adjusting output

The time period is short, meaning producers do not have enough time to react.

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23
Q

Identify the determinants of PES

A
  1. Time
  2. Nature of Industry
  3. Ability to Store Inventories
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24
Q

What is time (supply)

A

The more time a producer must respond to a change in price, the more supply elastic the good tends to be.

In the short run, a producer is usually unable to increase the amount available for sale. However, as time passes most goods become more supply elastic.

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25
Provide an example of time (supply)
The amount of available oil is fairly inelastic in the short term, however, over time exploration and discovery may increase the supply of oil and make the supply curve more elastic.
26
What is the nature of industry?
If a good can be produced quickly then the supply will be more elastic. However, if a good takes a long time to produce than supply will be inelastic.
27
Provide an example of nature of industry?
Supply of most agricultural crops tends to be inelastic as planting decisions are made months before harvesting. If the price of corn increases more cannot be grown within a few days. However, manufacturing industries such as clothing, iPad or textbooks can increase production quickly in the case of a price increase. Supply is elastic.
28
What is the ability to store inventories?
Makes supply more elastic because producers can quickly adjust the quantity supplied in response to price changes, either by releasing stock when prices rise or holding back inventory when prices fall. This responsiveness reduces the impact of price fluctuations, making supply more elastic.
29
What would be the effect of no inventory?
Without inventory storage, supply tends to be more inelastic, as producers are limited in their ability to adjust supply quickly, especially in the short term.
30
What is the role of price elasticity of demand in business pricing strategies?
It plays a vital role in business pricing strategies, government taxation policies, and market competition. For businesses, understanding price elasticity of demand helps optimise pricing.
31
How can a business benefit from knowing the elasticity of a product?
If demand is inelastic, they can increase prices with minimal loss in sales, while elastic demand requires careful price adjustments to avoid losing customers.
32
How does price elasticity influence government taxation policies?
Governments use price elasticity of demand to predict tax revenue and regulate goods like fuel, where demand is often inelastic.
33
In what strategic decisions does price elasticity of demand play a role?
Market entry, price discrimination, and advertising strategies.
34
What does understanding price elasticity allow companies to adjust?
Their tactics based on consumer price sensitivity.
35
What are the overall benefits of understanding price elasticity of demand
Price elasticity of demand provides valuable insights for maximising profit, consumer welfare, and market efficiency.
36
In what strategic decisions does price elasticity of supply play a role?
Business decisions, government policies, and market dynamics.
37
How can a business benefit from understanding the price elasticity of supply?
For businesses, understanding PES helps optimize production and pricing strategies
38
How can a business benefit from knowing the elasticity of a supply?
Elastic supply allows quick responses to price increases, while inelastic supply limits production adjustments.
39
How do governments use PES in policy-making?
To predict the effects of taxes, subsidies, and price controls.
40
What can inelastic supply lead to when governments impose price controls?
Shortages or higher prices.
41
What strategic areas does PES inform beyond pricing and production?
Market entry decisions, supply chain management, and strategic planning.
42
Why is PES important in understanding market dynamics?
It helps predict how supply adjustments affect competition and market stability.
43
What is the ultimate benefit of understanding PES for businesses and policymakers?
It supports informed decisions on production, competition, and maintaining market stability.
44
What is the importance of PED for business decision-making?
It is crucial for both business and governments as it helps guide pricing strategies and policy decisions.
45
How is understanding PED beneficial for businesses?
- Allows them to optimise pricing for maximising total revenue, as they can adjust prices based on whether demand is elastic or inelastic. - It supports sales prediction and inventory planning and informs which products or markets to focus on. - Helps assess the impact of discounts/price increases on profits. - Shapes competitive strategy by showing how sensitive consumers are to price changes.
46
What is the importance of PES for business decision-making?
It is crucial for business decision-making because it helps firms understand how responsive they can be to change in market prices.
47
What does PES reveal about a firm's adaptability?
It shows how well a business can adjust to changing market conditions.
48
How does PES influence production planning?
It helps businesses plan how quickly they can scale production up or down in response to price changes.
49
What business areas are guided by PES insights?
Production planning, investment in capacity, pricing strategies, risk management, and resource use.
50
How does PES help with managing risk?
It assists in handling supply shocks by understanding how easily supply can adjust.
51
What is the benefit of having a more elastic supply?
Greater flexibility and responsiveness to market opportunities and challenges.
52
How can PES affect a firm's competitiveness and profitability?
By enabling quicker and more efficient responses to market changes, improving strategic performance.
53
What is the role of elasticity in tax incidence?
To determine who bears the burden of tax (consumers or producers) when a tax is placed on a good or service
54
Who bears more of the tax when demand is inelastic?
If demand is inelastic, consumers bear most of the tax because they continue buying even at higher prices
55
Who bears more of the tax when demand is elastic?
If demand is elastic, producers bear more of the tax because raising prices would cause buyers to stop buying.
56
Who bears more of the tax when supply is inelastic?
If supply is inelastic (producers can’t easily reduce the quantity they supply), producers bear more of the tax. The more inelastic side of the market bears more of the tax burden.
57
Who bears more of the tax when supply is elastic?
If supply is elastic (producers can easily reduce supply), consumers bear more of the tax.
58
What is price discrimination?
A common pricing practice where different consumer groups have a different price elasticity of demand and firms can use this information to charge different prices and increase their total revenue.
59
How do businesses use price discrimination?
Businesses may use price discrimination, charging different prices to different consumer groups based on their price sensitivity
60
How may businesses use their knowledge of elasticity in price discrimination strategies?
Businesses may use knowledge of elasticity to set different prices for different consumer groups, based on their willingness to pay, maximising revenue.
61
How do businesses apply their knowledge of elasticity in price discrimination strategies?
Consumers with inelastic demand are charged higher prices because they’re likely to pay more without reducing their quantity demand. Consumers with elastic demand are offered lower prices to encourage them to buy
62
How do firms use elasticity to maximise profits?
To charge higher prices to inelastic customers and lower prices to more elastic ones.