EXAM REVIEW Flashcards
(118 cards)
what is : Academic Progress Rate ?
- a tool to ensure that student-athletes are not only excelling in their respective sports but are also meeting the academic standards set by their educational institutions. It emphasizes the importance of education alongside athletic achievement within the collegiate sports environment
- commonly employed by organizations such as the National Collegiate Athletic Association (NCAA) in the United States.
what is : Ambush Marketing ?
- a marketing strategy where a company tries to associate itself with a particular event, such as a sports event, without having an official sponsorship or partnership
- the goal is to gain exposure and benefit from the event without paying the associated sponsorship fees to benefit from its popularity without the official endorsement.
what is : Antitrust ?
- refers to laws and regulations aimed at preventing unfair business practices and promoting competition within the sports industry.
- They are designed to create a fair and competitive environment, preventing any single entity from gaining too much control and ensuring that fans, players, and businesses can participate in a vibrant and diverse sports marketplace
what is : Artificial Intelligence ?
- refers to the use of computer systems and advanced algorithms to analyze data, make predictions, and automate processes within the sports marketing industry
- algorithms trained to find patterns in text and images
what is : Athletic Director ?
- is a key figure responsible for overseeing the sports programs within an educational institution, typically a college or university
- the role involves managing and promoting the athletic department, which includes making strategic decisions related to sports marketing
- are an intercollegiate athletic administrator/position at the local school level
what is : Augmented Reality ?
Is the computer technology capability built to superimpose digital images, sounds, date or other sensory stimuli on the pre-existing environment
what is : Bayes’ Rule ?
Formula to predict the probability of an uncertain outcome
what are some benefits to Esports ?
- Cognitive focus
- Social engagement
- Physical activity and fitness
- Therapy
- Relaxation
- Career preparation
what is : betting ?
- refers to the activity of placing wagers or bets on the outcome of sports events. Individuals may bet on various aspects of a game
- sports betting is a form of gambling where participants predict or speculate on the results of sporting events in the hope of winning money or prizes. It is an aspect of the sports industry that involves considerations related to regulation, integrity, and responsible gaming practices
what are the different forms of betting ?
- exchange of money (e.g. casino, poker machine play)
- betting on future events (e.g. football matches, races, video games)
- lotteries (e.g. national lottery)
what is : Branding ?
Using a name, design, or symbol to differentiate a sport product
what are the four branding factors ?
- brand awareness
- brand image
- brand equity
- brand loyalty
what is : Centralized Organizational Structure ?
- One of two operating models
- Refers to a setup where decision-making authority and control are concentrated at a single, central point within the sports organization. Key decisions and directions come from a central leadership or governing body, impacting all levels and departments within the organization.
- While a centralized structure can provide clarity and efficiency, it may also lead to potential challenges, such as slower responsiveness to local needs and limited autonomy at lower levels of the organization
what is the structure of Centralized Organizational Structure ?
(structure) = superintendent → staff administrator, high school principal, junior high school principal
(high school principal → athletic director) ↔ (junior high school principal → campus athletic coordinator)
describe the Cincinnati Red Stockings :
- one of the earliest professional baseball teams in the United States (recognized as the first openly professional baseball team)
- now the city is represented as the cincinnati reds
- the team faced financial difficulties and eventually disbanded in 1871
what is : Client ?
- an individual or entity that receives services, guidance, or representation from a sports management professional or agency
- could include athletes, teams, sports organizations, or even sponsors seeking assistance in managing various aspects of their involvement in the sports industry
what is : Collective Bargaining ?
Is the process of negotiation and agreement between league management/team owners and player representatives to establish the terms and conditions under which athletes will work, promoting fairness and stability within the sports organization
what is : Community Relations ?
- refers to the efforts made by sports organizations to engage with and contribute positively to the communities in which they operate. This involves building and maintaining relationships with the local community through various initiatives and activities.
- proactive efforts by sports organizations to connect with, support, and contribute positively to the local community. It goes beyond the sports arena and aims to build a strong and mutually beneficial relationship between the sports entity and the community it serves
what is : Constitution/British North America Act ?
- the legal framework that established the Dominion of Canada and outlined its constitutional structure
- it formally united the colonies entering Confederation and established federalism - meaning the distribution of powers between the federal Parliament and the provincial legislatures
- The Act united the three separate territories of Canada, Nova Scotia and New Brunswick into a single dominion called Canada
what is : Consumer Behaviour ?
- the actions, decisions, and patterns of sports fans or individuals who engage with sports-related products, services, or experiences
- it involves understanding how fans and consumers think, make choices, and interact with the sports industry, including their preferences, motivations, and purchasing behaviours
what is : Conversica ?
- A company that specializes in artificial intelligence (AI) for business communication
- Conversica’s AI technology could be used for various purposes, such as enhancing communication with fans, managing inquiries, or streamlining administrative tasks
what is : Corporate Social Responsibility ?
- The commitment and actions taken by sports organizations to contribute positively to society and the community.
- a strategy undertaken by companies to not just grow profits, but also to take an active and positive social role in the world around them
what is Daily Fantasy Sport ?
(DFS), users do not need to wait until the real-life season ends to complete their game. Rather, the game can be completed within the course of one day (daily or weekly competition with potential for immediate rewards)
what is : Decentralized Organizational Structure ?
- One of two operating models
- A management framework where decision-making authority is distributed across various levels or departments within a sports organization.
- In this structure, power and responsibility are not concentrated at the top but are rather shared among different entities with separate departments for coaching, marketing, finance, and operations, each with its own set of responsibilities and decision-making authority
- this structure aims to maximize efficiency, adaptability, and specialization within the organization