exam scope Flashcards
(71 cards)
definiton: entreprenuership
the act of starting and operating a new business in response to opportunities, assuming all the risk in the hope of making a profit
4 personal motivations behind starting a business
-the desire for financial and personal independence
-to make a profit
-to fufill a market need
-to fufill a social need
market need
Market need refers to the products that customers require that may not be available.
social need
the production or selling of goods and services for the purpose of making the world (or the community) a better place.
characteristics of successful business managers
-problem solving
-motivated
-leadership
characteristics of business entreprenuers
-risk taking
- initiative
-innovation
sources of business oppourtunity: innovation
the process of creating a new or significantly improved good, service or process (way of doing something).
sources of business oppourtunity: changing customer needs
*changing incomes
* changing tastes and fashions.
sources of business oppourtunity: technological development
refers to applications of knowledge that have changed people’s lives and changed the way in which businesses operate.
sources of business oppourtunity: research and development
the process of developing new products in response to the actions of competitors, or to improve existing products so that they become superior to those of competitors.
sources of business oppourtunity: global markets
- the opportunity to grow and further expand a business
- reduced dependence on local markets
goal setting importance
A business goal describes what a business expects to accomplish over a set period.
decision making importance
identifying available options and then choosing one course of action from the alternatives.
SMART goals
S- specific
M- measurable
A- attainable
R- relevent
T- time-bound
definition: market research
a process of collecting, recording and analysing information concerning a specific market
market research process
1: identify information needed
2: gathering relevant information
3: analysing and interpreting
initial feasibility studies
A feasibility study is an assessment of the business idea’s potential for success.
contribution a business makes to the economic wellbeing of a nation
employment and economic growth
contribution a business makes to the social wellbeing of a nation
providing jobs, social connections
internal environment of a business (micro environment)
Definition: factors over which the business has some degree of control.
EXAMPLES:
employees
managers
business location
sources of finance
external environment of a business
Definition: factors over which the business has little control. It may be further divided into two categories: operating and macro.
EXAMPLES:
customers
competitors
CSR
global issues
sole trader
a business owned and operated by one person
partnership
an unincorporated business structure with a minimum of 2 and a maximum of 20 owners
private limited company
an incorporated business with a minimum of 1 shareholder and a maximum of 50 non-employee shareholders