Examples Flashcards
(9 cards)
WW1 call to action US army poster
The famous ‘I want you in US army’ posters were used and cleaverly employed Call to Action, and used testimonials of Uncle Sam to promote people joining the army during WW1
Example of Spyware Controversy
Edward Snowden and how he exposed the NSA survelliance progrmas as they were monitoring the private information and online acitivty of users online
Nazi Germany and Hitler, what all techniques were used?
Testimonials in Hitler were used during WW2 to promotoe his ideologies against Jews. Name-calling other nations and communities forced people to join the bandwagon and be against the Jews
How many rumours were spread by 3 million people
126 000
The top 1% of false news reacher between how many people
Between 1000 and 100,000
The truth rarely reaches more than how many people
1000
Example of propoganda for climate change
Using Glittering Generaltieis such as ‘Clean Coal’ which comapnies use to promotoe clean coal as an eco friendly energy source even though its one of the dirtiest and most energy consuming. But with catchy phrases and Pathos, they convince people to use this and downplay coal’s contribuition to carbon emmisions
Example of Misinformation as a business
One business model which worked in 2016 was by generating ad revenue by spreading fake news. This was known as the Macedonian Fake News Factories which happened during the 2016 US election, where dozens of Macedonian teenagers created fake websites that spread pro-Trump conspiracy theories. These sites gained massive traffic, leading to high ad revenue from platforms like Google AdSense and Facebook ads. And many creators admitted that they did this purely for the cash and not for any political reasons
Who is known as the father of propaganda and why
Edward Bernays
He was an Austrian American writer who was famous for his involvement in propaganda advertisements before and during WW2. His most famous act was using pathos and glittering generosities to promote smoking amongst women as a symbol of women empowerment and freedom
