Propoganda Advertising

Question 1

Testimonials

Answer 1

Using Celebrities or respected individuals to endore a product or idea, aiming to instill trust and belief in the audience

Question 2

Bandwagon

Answer 2

Phenomenon of people following the crowd.

Question 3

What illusion does the Bandwagon technique create?

Answer 3

Creates the illusion of widespread support for a particular thing or idea. thus exerting peer pressure on other individuals to join in

Question 4

Name Calling

Answer 4

Technique to undermine the reputation of competitng products, ideas or instituitions using negative language or imagery against them

Question 5

Glittering Generaltiries

Answer 5

Advertising technique which used slogans or visuals to appeal to people imagination, senses and emotion, but often lack factual or detailed support

Question 6

Card Stacking

Answer 6

Involved presenting positive facts for a product while omitting or downplaying its negatuve aspects

Question 7

Plain Folks

Answer 7

Propoganda technique which presents ordinary people to mirror the target audience, aiming to gain their trust and build reliability amongst the general populous

Question 8

Transfer (propoganda technique)

Answer 8

Links emotions and feelings associated with estabalished products to a new product or idea, in an attempt to build familiarity and persuade individuals to like the new product.

Question 9

Inclusion - Exclusion

Answer 9

The addition of falsified info or stats to inflate the reputation of a product and also deliberately hiding other key facts about a product

Question 10

IRL example of proganda technque being used - Testimonials

Answer 10

Nike Celebrity endoresements - Nike uses atheltes like Michael Jordan, Ronaldo and Serena Williams to promite its products. They sign lifelong deals with these players to ensure that they are associated with only their brand

Question 11

IRL example of proganda technque being used - Bandwagon

Answer 11

Spotify’s Annual Musiv recap called Wrapped was a marketing technique which allowed users to track their musical journey and share with their other friends, encouraging non Spotify users to also download the app for this feature. After its implementation this feature made Spotify the worlds most streamed platform and competitors also started to do the same

Question 12

IRL example of proganda technque being used - Name Calling

Answer 12

2016 US elections - Donald Trump calling his fellow competitor Hillary Clinton nicknames such as ‘Crazy Hillary’ ‘Crooked Hillary’ and ‘Lyin Hillary’ to win the US elections in 2016

Question 13

IRL example of proganda technque being used - Card Stacking

Answer 13

Coca Cola Adveritisements - Some coca cola ads highlight its ‘natural flavours’ and ‘low calorie’ but limit discussion about its sugar content and link to obesity and diabetes

Question 14

IRL example of proganda technque being used - Transfer

Answer 14

Apple marketting its new Iphone each year as a betterment of its previous version and often compare its specs to its previous ones to highlight its improved features and force people to switch to the newer model