Explain one cultural dimension with reference to one study Flashcards
(3 cards)
theory
Cultural dimensions are broad patterns of traits that are common for a certain group / how the values of a society affect behaviour (differences between cultures, their values, behaviours). One cultural dimension that significantly impacts behavior and cognition is individualism vs. collectivism, a concept introduced by Geert Hofstede. Individualistic cultures emphasize personal goals, independence, and self-expression, while collectivistic cultures prioritize group harmony, interdependence, and shared responsibilities.
study
berry
link
This study demonstrates how the cultural dimension of individualism versus collectivism can influence social behavior, specifically conformity. The Temne’s higher conformity levels reflect collectivistic values that emphasize group harmony and compliance with social norms, whereas the Inuit’s lower conformity reflects individualistic values of independence and self-reliance. Berry’s findings show that these cultural values, shaped by different economic and social environments, affect the way individuals respond to group influence. Overall, the study supports the idea that cultural dimensions like individualism and collectivism significantly shape human behavior and cognition across cultural groups.