Explain why places need rebranding. (4)

Question 1

Part1: Changing Economic Conditions

Answer 1

• Changing economic conditions: As economic conditions change, places may need to rebrand themselves to attract new businesses and industries. For example, if an area that was once dominated by manufacturing is now shifting towards a service-based economy, it may need to rebrand itself as a hub for technology or finance.
• For example in the 1970s -1980s Birmingham saw a huge decline in their annual earnings.. This was largely due to Japanases TNCs making in-roads in the British car market and the Arab-Israeli war caasuing OPEC to increase thei prices threefold.

Question 2

Part2: Negative Perceptions

Answer 2

• Negative perceptions: Places may need to rebrand themselves if they have a negative reputation or image that is hindering their ability to attract investment or visitors. Rebranding can help to create a new narrative around a place, highlighting its strengths and unique features, and dispelling negative perceptions.
• Birmingham is a good example of a place that has undergone a significant rebranding effort in recent years to dispel negative perceptions and attract investment and visitors. The city has faced negative perceptions stemming from issues such as high crime rates, unemployment, and a lack of investment.