Explore Audience Solutions for Awareness Goals Flashcards
(12 cards)
Why are audience solutions important for awareness goals in video campaigns?
They help you connect with potential customers by targeting who they are, what they’re interested in, and their behaviours.
What are the four key audience types available for awareness campaigns?
- Demographics & Detailed Demographics
- Affinity Audiences
- Custom Audiences
- Infinite Taxonomy Audiences
What are Detailed Demographics used for?
To reach people based on long-term characteristics like parental status, household income, education, or relationship status.
What do Affinity Audiences allow you to target?
People based on their lifestyle, interests, and habits (e.g. sports fans, luxury shoppers).
How do Custom Audiences work?
You create them using keywords, URLs, or apps to target people based on relevant behaviours or interests.
What are Infinite Taxonomy Audiences?
Pre-curated, granular audience segments dynamically refreshed by Google based on interest and behavioural data.
What is the role of Dynamic Lineups in awareness campaigns?
They boost relevance by aligning ads with contextually relevant YouTube content based on moments, topics, or popularity.
What tool helps identify the best audience for your brand category?
Insights Finder or Find My Audience.
What’s a best practice for naming ad groups in awareness campaigns?
Use the format: Format_Audience_Creative for clearer reporting.
Why shouldn’t you overlay demographics on selected audiences?
It restricts reach and can reduce the campaign’s effectiveness.
What are two ways to structure your audience strategy in awareness campaigns?
- One campaign per audience type (better budget control)
- One ad group per audience type in the same campaign (easier setup and optimisation)
When using bumper ads, what audience strategy is recommended?
Consider remarketing to previous long-form video viewers to build frequency and lift.
