How YouTube Keeps Brands Safe and Ensures Suitability

Question 1

What are YouTube’s 4Rs of Responsibility?

Answer 1

Remove harmful content, Reduce misinformation, Raise authoritative voices, Reward trusted creators.

Question 2

How does YouTube remove harmful content at scale?

Answer 2

Via machine learning and 10,000+ reviewers

Question 3

What controls does YouTube offer for brand suitability?

Answer 3

Inventory modes, digital content labels, topic/keyword/placement/content type controls.

Question 4

What is the goal of YouTube’s Brand Safety Systems?

Answer 4

Automatically protect advertisers from content violating community or advertiser-friendly guidelines.

Question 5

What are the three inventory mode options?

Answer 5

Expanded, Standard, and Limited — each filters content differently based on suitability preferences.

Question 6

How does YouTube measure and report brand safety?

Answer 6

With video-level reporting, third-party verification via the YouTube Measurement Program, and MRC accreditation.

Question 7

What is the purpose of topic and keyword controls?

Answer 7

To let advertisers avoid content that doesn’t align with their brand by excluding specific themes or words.