Extended marketing mix- People

Question 1

What are the 7 P’s:

Answer 1

Product, Price, Place, Promotion, Physical evidence, Process and People

Question 2

What is people?

Answer 2

This is who repressents the business e.g. customer service staff

Question 3

What are methods to ensure people is successful?

Answer 3

• Training
• Undating staff
• Selection methods
• Monitoring staff
• After sales service

Question 4

Training:

Answer 4

Trainign staff well ensures they treat customers correctly and they are informed

Question 5

Updating staff:

Answer 5

This means update staff of the development of the product so that they are knowledgeable and can assist customers

Question 6

Selection methods:

Answer 6

This ensures the people employed are suitable

Question 7

Monitoring staff:

Answer 7

e.g. mystery shopper, dominos cameras
This ensures employees are representing the business well and standards are maintained

Question 8

After sales service:

Answer 8

This includes having helpful and friendly staff who make sure customers are satisfied after their purchase