Extended marketing mix- Process Flashcards
(7 cards)
1
Q
What are the 7 P’s:
A
Product, Price, Place, Promotion, Physical evidence, Process and People
2
Q
What is process?
A
This is how customers recieve a service e.g. screens at McD, self checkouts, FAQ, employee greeting
3
Q
What are methods to ensure process is successful?
A
- Well staffed
- Live chats
- Assessing queues
- Introduce latest tech
4
Q
Well staffed:
A
This avoids customers having to queue for too long
5
Q
Live chats:
A
This reduces the numebr of customers making queries either on the phone or in person
6
Q
Assessing queues:
A
This helps the business understand where problems lie and allow them to be addressed
7
Q
Introduce latest tech:
A
Tech is rapidly evolving and this will speed up processes
