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Higher business
> External factors > Flashcards
External factors Flashcards
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Higher business
(20 decks)
Understanding business
Marketing
Operations
Human Resources
Finance
Ratios - the worst thing in the world
Growth
External factors
Structures
Decision making
Price
Product
Place
Promotion
Franchising and MNC’S
Extended marketing mix, public relations, sampling, market research.
Ethical and environmental concerns in operations
Training and development
Motivation
Training - a real bloody struggle
