External Influences On Marketing Objectives

Question 1

What are marketing objectives ?

Answer 1

These are measurable targets that a business intends to achieve as a result of its marketing activities

Question 2

Competition is an external influence state why

Answer 2

Stronger competition may lead to less ambitious marketing objectives

Question 3

State why marketing conditions are and external influence ?

Answer 3

A growing market may allow more ambitious marketing objectives

Question 4

Why might population be an external influence on marketing objectives

Answer 4

A growing population or target market can lead to more ambitious marketing objects

Question 5

Why might trends and fashions be an external influence on marketing objectives ?

Answer 5

A business that is benefiting from a changing in trends and fashions can set more ambitious marketing objectives

Question 6

Why may economic factors be an external influence on marketing objectives ?

Answer 6

A weak economy may require less ambitious marketing objectives