factors influencing voting

Question 1

significance of ‘events’

Answer 1

Harold Macmillan when asked the greatest challenge as PM : “events my dear boy, events”

Question 2

event which damaged Conservative’s economic competency

Answer 2

1992 Black Wednesday - ERM (European Exchange Rate Mechansim)
John Major

Question 3

evidence of partisan dealignment

Answer 3

2010 SNP take over Labour
2019 Red wall destoryed

Question 4

evidence of class dealighnment

Answer 4

1964 80% AB (managerial) = C
2019 42% AB = C

1964 64% DE (unskilled)
= L
2019 35% = L

Question 5

why has class dealignment occurred

Answer 5

reduction of blue-collar industry
1970s - 1/3
2020s - 1/12

Blair appealed to more : shift from class struggle to general social mobility

Question 6

importance of manifestos in elections

Answer 6

1/3 people read manifestos before election (yougov)

Question 7

1992 newpaper effect

Answer 7

day of election : (Sun) slanders Kinnock
day after : Sun wot won it

Question 8

1997 Sun effect

Answer 8

“sun back blair”

Murdoch’s pragmatism : tend to back likely winners to retain influence with the government.

Question 9

why has social media campaigning risen

Answer 9

2012 Obama success

since, young voters predominantly get info online
rise of social media

Question 10

evidence of emphasis on social media campaigning 2015

Answer 10

Conservatives spent £100,000 a month on facebook campaigning

Question 11

2024 disparity in money spent on social media campaigning

Answer 11

Labour spent £1.7 million on ads
reform spent £20,000
YET
reform had 1.5 million social media interactions
labour had 500,000

Question 12

little impact of viral scandal in 2019 election

Answer 12

clip of Jacob Rees Moggs on Grenfell … implying Grenfell victims lacked common sense

Question 13

which diff theories summarise how people vote

Answer 13

rational choice theory
economic voting
issue based voting
tactical voting