Fashion Illustration Flashcards
(48 cards)
Georges Lepape
(1887 - 1971)
- French illustrator best known for his 10 year collaboration with Paul Poiret, Paris’s leading haute couture designer at the time
- His work features elongated female forms and simple, geometric, elegant designs,
- Studied at Ecole des Beaux – Arts. His uncle was a dealer of Japanese woodcuts, which influenced him
- By 1920: Lapape was at the top of his profession. created covers for Harper’s Bazaar, La Gazette du Bon Ton, and the first cover for Vogue U.K. Magazine (Oct. 1916), and Vogue France
- ads for luxury goods, film posters, catalogues, theatre program illustrations for the Ballet Russes (Russian Ballet), and created costume and set designs
- Lepape moved to New York City in 1926 to work for Vogue U.S.
- worked until his death 84

Georges Lepape
Plate from Les Choses de Paul Poiret (1911)

Georges Lepape

Georges Lepape
Vanity Fair (1919)

Georges Lepape
Vogue U.S. (1927)
many of Lapape’s covers include interesting hand drawn type

Georges Lepape
Vogue U.S. (1933)
many of Lapape’s covers include interesting hand drawn type
Helen Dryden
(1887 -1981)
- Largely self-taught American illustrator during her peak, she was described by The New York Times as the “highest paid woman artist in the United States”
- Born in BALTIMORE and moved to Philadelphia at 7 years old. She described her work as: “a combination of things I like, in the way I want to do them.”
- 1909: moved to New York City. was turned down by fashion magazines. Conde Nast bought Vogue less than a year later made changes, including using Dryden’s work, worked together for 13 years
- was inspired by the Paul Poiret’s catalog illustrations (including Lepape).
- Dryden also worked as a costume and scenery designer starting in 1914, and created ads for luxury items.
- 1925: She began industrial design (tableware, lamps, tableware, etc) and had a job as the art director of the Dura Company (automotive parts and giftware manufacturer) until the 1929 stock market crash.
- Her work on the interiors of the 1936 Studebaker Dictator and President (two cars) established her as an important 20th century industrial designer.
- Even with continued work, she never recovered from the stock market crash and by the end of her life, she was living in poverty.

Helen Dryden
Vogue (1913)

Helen Dryden
Vogue (1920)

Helen Dryden
Vogue (1921)

Helen Dryden
Vogue (1921)
Erté
(Romain de Tirtoff)
(1892 - 1990)
- Changed his name so as not to embarrass his distinguished family. Erté = French pronunciation of his initials, R.T.
- Known for his Art Deco illustrations and designs featuring bold colors and exotic ornamentation Erte is considered by some to be the father of the art deco movement.
- He was born in St. Petersburg, Russia to a distinguished military family who objected to his career choice. drawn to the theater and at one point wavered between becoming a dancer or an artist,
- 1907: Moved to Paris, where he was influenced by the work of Aubrey Beardsley. Worked for Paul Poiret (1913 – 14) and designed costumes for dancers and performers of the theater (Mata Hari, Sarah Bernhardt, Anna Pavlova, etc).
- 1915: He received his first substantial contract with Harper’s Bazaar magazine from 1915-37 and created more than 200 covers!
- Erte illustrated for many other magazines including: Cosmopolitan, Ladies’ Home Journal and Vogue.
- His work still influences fashion and fashion illustration into the 21st Century.
- He designed costumes, program designs and sets for the Ziegfeld Follies of 1923 and Folies Bergere (Paris cabaret) and George White’s Scandals.
- 1925: Erte moved to Hollywood, where he designed sets and costumes for several movies, including Ben-Hur.
- worked steadily through the great depression designing sets and costumes for operas, theater productions, and ballets all over Paris, Monte Carlo, New York, and Chicago.
- He worked throughout his entire life and had a major career rejuvenation during the 1960s. An exhibition of 170 of his works in New York in 1967the Metropolitan Museum of Art, bought the entire collection (first time this happened).
- he also designed fashion, jewelry, costumes, sets and interiors and worked in the graphic arts.
- Erte died of kidney problems at 97. He was rich, full of energy and worked until the end of his life.

Erté
Harper’s Bazar (January 1918)

Erté
Harper’s Bazar (January 1920)

Erté
Harper’s Bazar (November 1926)

Erté
Harper’s Bazar (November 1932)

Erte

Erte
Part of the Alphabet Suite (1976)

Erte
Part of the Alphabet Suite (1976)

Erte
Part of the Alphabet Suite (1976)

Erte
-His best known image is Symphony in Black - originally created in the 1930s, but reproduced often in the ‘80s and ‘90s. This image was used repeatedly by the artist himself in paintings, prints and sculptures. It is considered an essential art deco image - all black, use of negative space, long slender, lines.
Eric
(Carl Erickson)
(1891 - 1958)
- Eric was born in Illinois. He studied for two years at the Chicago Academy of Fine Arts.
- Started out in advertising illustration
- 1920: Traveled to Paris and ended up staying there for the next 20 years. He illustrated for French publications and became a staff illustrator for Vogue in 1923, while painting society portraits at the same time.
- Eric was best known for the virtuosity of his line and tone, which created a sense of innate elegance and taste.
- His style differed from earlier fashion illustration because he dispensed with what he saw as “artifice” and just drew what he saw.
- 1940: Moved back to the U.S. and worked for American magazines and illustrated advertisements.
- He dominated fashion illustration for more than 30 years.
- His work looks effortless, but dozens of preliminary drawings were discarded to create the final effect. He always drew from models, never photos and was constantly drawing and sketching when not working on jobs.
- He was inspired by Henri de Toulouse-Lautrec and John Singer Sargeant
- His own work was a huge inspiration for both Rene Gruau (who we’ll learn about next) and Coby Whitmore (an American magazine illustrator from the 1960s, who we’ll learn about in 3 weeks).
- He was the personification of his elegant world – he always wore a bowler hat and carried a walking stick.

Eric
Vogue U.S. (1930)

Eric
Coty (1946) & (1947)




















