Feminism

Question 1

Mulvey

Answer 1

’ Male gaze’ - media created from heterosexual male point of view
Women are passive, female object - these films reinforce patriarchal culture
example - Transformers, Disney princess

Question 2

Wolf

Answer 2

women socialised to conform + buy into ‘Beauty myth’

pressure to look like male image of women in terms of sex appeal, shape, size and weight Wolf and other radical feminists see this “ideal”representation of femininity as a backlash against the women’s movement and potential developments that have been made. Wolf claims that these ideologies

Develop false consciousness = distract them from their true position in society
e.g. cosmopolitan magazine show images of women that are wearing heavy makeup and have been airbrushed to look like `perfection

Question 2

Whelehan

Answer 2

mens magazine + found they promoted laddish culture where women objectified + change in gender role dismissed as joke

example - Maxim magazine

Question 3

McRobbie

Answer 3

suggests that a Western version of femininity is promoted as the ideal- Through this, the magazines have a distinct focus on fashion, lifestyle, love and beauty which promotes hegemonic femininity

example - Heat magazine “i’m having another face lift, i don’t even care if i die” (presenting the notion that looks and appearances should be the only thing that girls are concerned about)