Postmodernism

Question 1

McLuhan

Answer 1

discusses ‘global village’ - globalisation = direct impact on media representations

hybrid ethnic identities have emerged due to presentations of range of cultural practices and lifestyles
example - technology “ everybody lives close together because of technology

Question 2

Strinatti

Answer 2

Media play significant role whilst people are constructing their identities due to people being connected with devices and services on a daily basis

Diversity offered by the media are no traditional representations of social groups = erosion of identity people no longer use the media as a reference on which to develop aspects of their identity/self.

example - we are saturated with Tik Tok, Whatsapp, snapchat, instagram, Be Real etc- all of which we use to construct our identities online

Question 3

Baudrillard

Answer 3

• Media saturation has altered reality = negative impact on society

media saturation = difficult for people to distinguish what is reality and what is fiction = simulacra
example - second life, sims