Film Flashcards
When was the first Jungle Book released?
1967
Who directed Jungle Book 1967?
Wolfgang Reitherman
What is the age rating for Jungle Book 1967?
U (universal)
Who produced Jungle Book 1967?
Walt Disney Productions (owned by Disney)
Who distributed Jungle Book 1967?
Buena Vista Distribution (owned by Disney)
What technology was used to create Jungle Book 1967?
Hand drawn, stop-frame animation
Some backgrounds were hand-painted except for a waterfall scene which was a photo of Angel Falls in Venezuela
Created on analogue celluloid film
Multiplane camera used to create depth and give a 3D effect; multiple layers of cells fixed onto pegs could be used for one scene (as much as 7 at once)
xerography (similar to photocopying) was used to transfer drawings onto light-sensitive aluminium plates which were then transferred onto the cells (this prevented them from having to hand-draw frames each time) (animators drew using thick black lines as thin lines would not be picked up by the copying process)
Technicolor productions were used in order to create vivid colour on screen
What was the budget and box office for Jungle Book 1967?
Budget $4 million and box office $378 million
Political contexts of Jungle Book 1967
Walt Disney’s conservative, right-wing views affected the representations within the film. He ignored the importance of the Black Civil Rights Movement during the 60s, and within the film he compared Black jazz music to the apish behaviour of King Louie (an orangutan). This unfortunately reinforced negative racial stereotypes of Black people.
Economic contexts of Jungle Book 1967
Box office $378 million
Budget $4 million
It was released on VHS in 1991 and DVD in 2007 which increased revenue
Today it is available for digital download on iTunes, Amazon Video and Google Play, and is available on the streaming platform Disney+
Disney was vertically integrated with Buena Vista Distribution meaning they didn’t have to consult another company to distribute the film, and therefore all profits went to Disney
Historical contexts of Jungle Book 1967
Vietnam War, Cold War, Civil Rights Movement
In order to uplift spirits during these negative times, Walt Disney decided to adapt the darker themes within Kipling’s original 1894 “Jungle Book” story into a light-hearted, fun, family friendly story. Whilst the film ends with Mowgli meeting a girl and following her to the Man-Village to live happily ever after, the book ends on a darker note with Mowgli sadly realising that he has no home; he doesn’t belong in the Man-Village or the Jungle.
Walt Disney death in 1966
Unlike previous films, Walt Disney became very invested and involved in the production of the Jungle Book as he was afraid of the film doing bad financially (like the Sword in the Stone 1963). He casted famous voice actors (e.g. comedian Phil Harris) and was responsible for the positive adaptation of the originally dark book. Without his direct influences the film may not have been as successful as it was. After his death, the producers wanted to create the best film in order to live up to his expectations.
How did Disney maintain their audience in 1967?
Disney marketed their products as family-friendly in order to appeal to a wide audience
Disney produced and distributed their products from within the company which created a sense of authenticity and secured the audience’s brand loyalty (Disney stamp of authenticity)
Disney was a master of synergy as they also ran a character merchandising department alongside their film studios
Disney opened Disneyland California in 1955 which is another example of synergy, they also created a weekly show on the channel ABC which promoted the theme park
More examples of synergy include Jungle Book 2 Happy Meal toys and a Jungle Book video game for Sega and PC in the 1990s
When was the second Jungle Book released?
2016
Who produced Jungle Book 2016?
Walt Disney Pictures
What is the age rating for Jungle Book 2016?
PG for mild threat
Who distributed Jungle Book 2016?
Walt Disney Studios Motion Pictures
