Film Flashcards
(29 cards)
When was the first Jungle Book released?
1967
Who directed Jungle Book 1967?
Wolfgang Reitherman
What is the age rating for Jungle Book 1967?
U (universal)
Who produced Jungle Book 1967?
Walt Disney Productions (owned by Disney)
Who distributed Jungle Book 1967?
Buena Vista Distribution (owned by Disney)
What technology was used to create Jungle Book 1967?
Hand drawn, stop-frame animation
Some backgrounds were hand-painted except for a waterfall scene which was a photo of Angel Falls in Venezuela
Created on analogue celluloid film
Multiplane camera used to create depth and give a 3D effect; multiple layers of cells fixed onto pegs could be used for one scene (as much as 7 at once)
xerography (similar to photocopying) was used to transfer drawings onto light-sensitive aluminium plates which were then transferred onto the cells (this prevented them from having to hand-draw frames each time) (animators drew using thick black lines as thin lines would not be picked up by the copying process)
Technicolor productions were used in order to create vivid colour on screen
What was the budget and box office for Jungle Book 1967?
Budget $4 million and box office $378 million
Political contexts of Jungle Book 1967
Walt Disney’s conservative, right-wing views affected the representations within the film. He ignored the importance of the Black Civil Rights Movement during the 60s, and within the film he compared Black jazz music to the apish behaviour of King Louie (an orangutan). This unfortunately reinforced negative racial stereotypes of Black people.
Economic contexts of Jungle Book 1967
Box office $378 million
Budget $4 million
It was released on VHS in 1991 and DVD in 2007 which increased revenue
Today it is available for digital download on iTunes, Amazon Video and Google Play, and is available on the streaming platform Disney+
Disney was vertically integrated with Buena Vista Distribution meaning they didn’t have to consult another company to distribute the film, and therefore all profits went to Disney
Historical contexts of Jungle Book 1967
Vietnam War, Cold War, Civil Rights Movement
In order to uplift spirits during these negative times, Walt Disney decided to adapt the darker themes within Kipling’s original 1894 “Jungle Book” story into a light-hearted, fun, family friendly story. Whilst the film ends with Mowgli meeting a girl and following her to the Man-Village to live happily ever after, the book ends on a darker note with Mowgli sadly realising that he has no home; he doesn’t belong in the Man-Village or the Jungle.
Walt Disney death in 1966
Unlike previous films, Walt Disney became very invested and involved in the production of the Jungle Book as he was afraid of the film doing bad financially (like the Sword in the Stone 1963). He casted famous voice actors (e.g. comedian Phil Harris who voiced Baloo) and was responsible for the positive adaptation of the originally dark book. Without his direct influences the film may not have been as successful as it was. After his death, the producers wanted to create the best film in order to live up to his expectations.
How did Disney maintain their audience in 1967?
Disney marketed their products as family-friendly in order to appeal to a wide audience
Disney produced and distributed their products from within the company which created a sense of authenticity and secured the audience’s brand loyalty (Disney stamp of authenticity)
Disney was a master of synergy as they also ran a character merchandising department alongside their film studios
Disney opened Disneyland California in 1955 which is another example of synergy, they also created a weekly show on the channel ABC which promoted the theme park
More examples of synergy include Jungle Book 2 Happy Meal toys and a Jungle Book video game for Sega and PC in the 1990s
When was the second Jungle Book released?
2016
Who produced Jungle Book 2016?
Walt Disney Pictures
What is the age rating for Jungle Book 2016?
PG for mild threat
Who distributed Jungle Book 2016?
Walt Disney Studios Motion Pictures
Who directed Jungle Book 2016?
Jon Favreau
What technology was used to create Jungle Book 2016?
CGI (computer generated imagery); the animals were created digitally post-production
Film sets were built virtually using previsualization/previz
Motion capture with bluescreen technology
MPC (Moving Picture Company) in London helped by allowing producers to use their cutting-edge technology
Technicolor productions were used in order to create vivid colour on screen
The intro and outro of the film use analogue technique which pays homage to the original 1967 film
What was the budget and box office for Jungle Book 2016?
Budget $175-177 million and box office $966.6 million
Historical contexts of Jungle Book 2016
US Presidential Election; Donald Trump elected as president
This event caused a lot of uproar and divide between communities both inside and outside the US, therefore the film could act as a way for audiences to escape from the negativities of life and enjoy an action-packed story instead
Production contexts of Jungle Book 2016
The film was more inspired by Kipling’s original book than JB67, as it includes more sinister themes and more intense action scenes
The producers took inspiration from 1942’s Bambi on how to balance danger, humour and emotion without scaring away a younger audience
The animals were deliberately created with a more realistic look in order to attract older audiences
The film included some original music from JB67 as the producers had access to Disney’s archives
How did Disney maintain and grow their audience in 2016?
The film appealed to a new generation (teenagers and children) whilst also appealing to the older generation who were already familiar with the Jungle Book (the parents) who were interested to see the story reimagined
Social media was used in order to promote the film and Jungle Book accounts were created on Twitter and Facebook. These accounts would post trailers, teasers and behind the scenes videos/photos in the upcoming months to the release of the film. This appealed to a tech-savvy audience of teenagers and young adults who kept up to date with the social media accounts.
An interactive movie poster and special filters were uploaded to Snapchat to interest modern audiences
The film was shown in 3D which interested audiences who enjoy being immersed in the action
The increase in action scenes and the use of extensive technology appealed to a male audience who were interested in the cutting-edge technology
Merchandise was released online and in-store such as toys and clothing
Disney licensed popular designer Kenzo to design a limited edition clothing line using Jungle Book original drawings which caught the attention of audience members that were interested in fashion
Economic contexts of Jungle Book 2016
$175-177 million budget
grossed over $966 million making it the 5th highest grossing film of 2016
Disney earned more at the box office in 2016 than any of the other Big 6 companies
film was released in 70 countries at different times to battle competition and depending on school holiday dates (e.g. on April 8 in India which was the same day as Indian New Year, meaning it was a holiday and people were free to go see the film) in order to ensure that the most amount of people could watch it on release (globalisation)
Who is the regulator for films?
BBFC (British Board of Film Classification)
How long did JB67 take to produce?
4 years
