Newspaper owners, genre, politics and target audience Flashcards
The Daily Mail / The Mail on Sunday
DMGT (Daily Mail and General Trust owned by Lord Rothermere)
Mid-market tabloid
Right-wing, conservative
Anti-immigration, royalist, traditionalist, nationalist
Target audience BC1C2D, middle-aged women
The i
DMGT (Daily Mail and General Trust owned by Lord Rothermere)
Broadsheet (compact)
Centrist, left-leaning
Target audience young adults, a “free-thinking audience”
Metro
DMGT (Daily Mail and General Trust owned by Lord Rothermere)
Mid-market tabloid
Non-partisan
BC1C2D, millennials (late 20s - early 40s)
Daily Star / Daily Star on Sunday
Reach plc
Red top tabloid
Left-wing, historically supported Labour, currently neutral
C2DE
Daily Express / Sunday Express
Reach plc
Mid-market tabloid
Right-wing, conservative
BC1C2D, 45-54 year olds
Daily Mirror / Sunday Mirror
Reach plc
Red top tabloid
Left-wing, supports Labour
C2DE, working class individuals
The Sun / The Sun on Sunday
News Corp owned by the Murdoch family (ONLY RED TOP OWNED BY NEWS CORP/MURDOCH!!!)
Red top tabloid
Right-wing, conservative
C2DE, lower-middle class, haven’t attended higher education
The Times / The Sunday Times
News Corp owned by the Murdoch family
Broadsheet (compact)
Centre-right, conservative
ABC1, well-educated, middle-class, over 35
The Observer
Guardian Media Group owned by The Scott Trust
Broadsheet (compact)
Centre-left
ABC1, affluent young urban consumers
The Guardian
Guardian Media Group owned by The Scott Trust
Broadsheet (comapct)
Centre-left, progressive
ABC1, educated, middle-class, left-leaning, 18+
The Telegraph / Sunday Telegraph
Telegraph Media Group owned by the Barclay Brothers
Broadsheet
Right-wing, conservative
ABC1, wealthy
Evening Standard
Lebedev Holdings Ltd
Mid-market tabloid
Centre-right, conservative
BC1C2D, some ABC1
The Independent
Lebedev Holdings Ltd
Broadsheet (online only)
Centrist
ABC1, mean age 47
