film advertisment Flashcards
(20 cards)
what was black panthers budget
200 million USD
what was I Daniel Blakes budget
4 million
how much did black panther make at the box office
1.3 billion USD
how much did I Daniel Blake make at the box office
16 million USD + also won a palm D’or
what was black panthers marketing strategies
- collab with Lexus (synergy, older audiences)
- advertised at Super Bowl (shows high cost +quality, and reaches mainstream audience)
- social media marketing
- New York fashion week
- hasbro merch (synergy, younger audiences)
- kendrick Lamar soundtrack (teenage audience)
why did black panther make so much money?
- introduction of kendrick Lamar pulled a certain demographic to watch black panther
- the fact its made by Disney allows for a high budget
- pre existing audience allows for targeted humour, music and level of action allowing for it to be more appriciated
why did black panther appeal to ethnic cultures
- use of traditional clothing
- music is hiphop (traditional black music)
- called black panther due to political movement
- wakanda is futuristic and wealthy (disproving stereotypes
- released in black history month
- crowd funding sites set up to allow black children to go
what does black panther having a high production value mean
they are able to invest in big actors, star power, camerawork, lighting and cgi
who directed I Daniel Blake?
ken loach (known for his social realism)
who produced IDB
sixteen films, and why not production, as they both loved ken loach films
who did IDB get funding from (in order to do a successful promotion capaign)
BBC and BFI
what was the effects of IDB being promoted by the BBC
may have made it more educational and alternative (needs to match the BBC’s remit
how was IDB marketed
- ad’s in the daily mirror for older generations
- geurilla marketing:
E one projected quotes onto the sides of buildings such as houses of parliament (went viral on social media) which targets tourists aswell as British
which theorists can we apply for IDB
curran and Seaton (wasn’t made by a conglomerate, but was still successful
what happened at IDB premier
located up north, invited jermery Corbin (attracted an audience on social media) also extends publicity.
what was negative about IDB being available for digital download
increases risk of pirating, or a more varied age range (hesmondhalgh)
why can black panther have a high budget
vertically and horizontally integrated
what is a 360 degree marketing campaign and who used it
being bombarded with images and publicity, Disney used it
how did black panther promote their film online
- on social media (most tweeted film ever)
- YouTube
- Q and A livestream
how does black panther minimise risk
reproducing similar films, such as other superhero ones (hesmondhalgh)
