theory Flashcards
(22 cards)
what does Roland Barthes say
- hermeneutic codes (mystery)
- proairetic codes (action)
- semantic codes (element that produces cognitive effect e.g. lighting)
- symbolic codes (symbols that have a deeper meaning e.g. cross for christian)
- cultural codes (external from text e.g. historical knowledge)
what did todorov say
narratives all have an equilibrium, disruption and new equilibrium
what did Neale say?
genre classification has become harder due to the introduction of sub genres
what where good wins key features
- links to music and visuals
- links between visuals and lyrics
- voyeriusm
- demands of the record label
- music is performance based or narrative based or both
what did hall
- stereotyping occurs when there are imbalances of power
- and representation occurs from media language
what did Alvarado say
representation of ethnic minorities tends to fall into 4 groups:
- pitied
- exotic
- humorous
- dangerous
what did van zoonen say
- gender is constructed threw codes and conventions, the idea of what is “male” or “female” changes over time
- women’s bodies are used in media products as a spectacle for males
what did hooks say
- feminism isn’t a lifestyle choice, its a political commitment
what did gauntlet say
media is much more complex nowadays, we choose what media texts to consume
what did Gilroy say
media products are stereotypical representations of minorities, and sets them as the “others”
what did butler say
audiences representations of gender are shaped by the media
what did baudrillard say?
media texts have become hard to distinguish and saturated
- saturated = something that is an artificial copy of an original product
- hyper-reality = simulacra is too similar to the original copy to tell the difference
what did curran and Seaton
- the idea that media is controlled by a small number of companies who are driven by profit and power (oligopoly)
what did hesmondhaglh say?
- minimise risk to maximise profit
what did Livingstone and Lunt say
regulation is much harder due to the increase in technology
what did barnes say about disability
they are seen as:
- potable
- sexually abnormal
- sinister
- incapable
what did props say?
different character types for different genres (e.g. princess, villain, helper, donor)
what did Strauss say
binary opposites (good vs evil) are necessary for all media products in order to make effect
what did shirky say?
audience members are now active rather than passive
what did gillmor say
explosion of grassroots journalism has changed the way news is handled
what did staurt hall say
their is preffoered, negotiated and oppositional readings depending on political and cultural ext views
what did Gerber say
long term exposure of a media product can create stereotypes, and these change over time
