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media studies > films > Flashcards

films Flashcards

1
Q

what is marvel studios a subsidiary of

A

Disney - a conglomerate - one of the biggest film companies in the world
- Disney bought Marvel Studios in 2009 for 4 billion - example of horizontal integration
- this allowed Disney the rights to the marvel characters & could continue making the films & benefit from the profit

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2
Q

what was black widows production budget & how much was spent making the film in total

A

budget - 200 mil
production , marketing & distribution - 400 mil

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3
Q

why was CGI used in black widow

A
  • cgi attracts mainstream audiences who enjoy big budget action sequences & effects
  • easy to understand by a global audience - not restricted by the barrier of language
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4
Q

what was the problem with CGI in black widow

A

oppositional reading - some audiences complained online saying the CGI looked unrealistic & of poor quality
- proves that simply having a high budget & almost endless resources won’t always please audiences

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5
Q

why did it cost so much to make black widow

A
  • 6 months to film - high cost
  • filmed in many locations - Norway , Budapest , Morocco , England & USA - expensive to fly an entire film crew around the world , something which can only be accomplished by large companies
  • many stunt performers & massive stunt sequences involving explosions , multiple car chases
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6
Q

what is the significance of Scarlett Johansson to the film

A
  • star power - helped marvel secure investment , secure distribution & garner media attention
  • Disney wanted her to star in the film due to her playing the role of NR in previous Marvel films
  • Johansson therefore had a lot of power over Disney & requested they find a female director for the film to reflect the political & social context of female empowerment
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7
Q

who directed black widow

A

Cate shortland

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8
Q

how is Disney vertically integrated

A

able to produce , market & distribute their films themselves

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9
Q

why were the cast of BW chosen

A
  • range of both older & younger audiences recognisable stars appeals to a wider audience
  • SJ - very well known actress
  • FP - attracts a British audience due to her nationality , fans of her previous work - hired due to previous positive reviews for her performance
  • DH - familiar for many audiences from ‘Stranger Things’
  • Rachel Weisz, William Hurt & Ray Winstone recognisable for an older audience
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10
Q

where was BW announced

A
  • 2019 comic con - effective way of targeting a mainstream audience & Marvel fan base who attend & are interested in this event
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11
Q

what was the new marketing Disney produced to promote the postponed release of BW

A
  • new trailers posted on YT - also a 30 sec trailer in the Super Bowl half time - cost 5.6 MIL - target mainstreamers
  • cast did multiple interviews & in magazines to target more traditional audiences e.g Jimmy Kimmel Live
  • merchandise - funko pops , black widow dolls
  • BMW campaign deal - company’s cars executing some of the film stunts
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12
Q

why is it easy for Disney to strike deals with other companies to create merchandise

A
  • they are a global conglomerate that have a lot of power , money & a well known brand image + reputation
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13
Q

how are films typically released

A
  • theatrical release in cinemas first , before being released on DVD & in digital download 6 months later
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14
Q

how was BW released

A
  • Disney released the film in cinemas & on their streaming platform ‘Disney+’ simultaneously, which was very unusual - another example of vertical integration ( can distribute / exhibit their own movies )
  • Disney+ customers had to pay an additional fee for ‘Premium access’ to watch BW - 30 dollars
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15
Q

why was BW released differently to most films

A

due to impact of COVID -19
- COVID meant that many cinemas were still closed & many people were reluctant to the cinemas that were open

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16
Q

what was the advantage of Disney releasing BW in cinemas & Disney+ simultaneously

A
  • helped reduce number of people pirating the film
  • also allowed people in places where cinemas weren’t open to see the film
17
Q

what was the controversy around BW’s simultaneous release

A
  • SJ sued disney over simultaneously releasing the film in cinemas & on a streaming service , claiming it was not in her contract
  • she was expecting a lot of extra pay from her percentage of the box office revenue as stated in her contract - disney deprived her of potential earnings
18
Q

what formats were BW released in

A
  • disney have the power & money to have huge releases with wide distribution
  • distributed in expensive formats which are costly to film / shoot e.g IMAX, 3D, 4DX , ScreenX
19
Q

was BW a Financial success

A
  • film did not reach the same success as other marvel films
  • film only made 379 mil in its box office opening weekend
20
Q

how many countries was BW released in

A

59 - appeals to a worldwide audience

21
Q

black widows release demonstrates …

A

Some of the contextual problems caused by the COVID-19 pandemic in the film industry

22
Q

I Daniel Blake success

A
  • critical success & award winner ( including renowned palm D’or from Cannes film festival
23
Q

who directed I Daniel Blake & why was this important

A

ken loach - star power
- made many successful films in social realism genre - won Palme D’or twice
- was the unique selling point of the film not the cast - his name repeatedly appeared on the films posters, trailers & other forms of marketing
- brought a pre-sold audience to I, Daniel blaue since he was a well known director before the films release
- his films reflect his own political views - critical conservative gov & how their policies affect working class Britain - his pro labour views are evident in the film & its marketing

24
Q

what companies are involved in making I Daniel Blake

A

production :
- sixteen films - KL’s company
- why not productions - French company who wanted to partner with 16 films because the specifically liked KL’s films - social realism films particularly popular in France
Distribution & marketing :
- eOne - were needed because neither of the production companies above are vertically integrated so the could not market + distribute the film alone
Funding : film needed funding to go ahead
- BBC films
- BFI

25
Q

why did the BBC & BFI fund I , Daniel Blake

A

BBC & BFI like to fund projects which are :
- innately British
- culturally significant
- educational + niche
- show British culture
BBC is a public service broadcaster & has a remit that it must abide by - to inform , educate & entertain - IDB educates audience on tragic reality of benefits system & living in poverty

26
Q

what did I, daniel Blake’s low budget mean for the film

A
  • no money for extravagant sets , CGI / famous actors
  • instead it was filmed on location (Newcastle) in real job centers & streets
  • actors were unknown & inexperienced - Dave Johns was previously a comedian
27
Q

why is I Daniel Blake a difficult film to sell to a Global audience

A
  • niche film
  • focuses on British benefit system & problems within north of England - very specific & not relatable for people outside this demographic
  • northern accents difficult for other English speaking countries to understand e.g USA
28
Q

why was I Daniel Blake’s distribution limited to only a handful of countries

A
  • film has a niche nature only particularly relevant to northern Britain - limits global appeal
29
Q

how was I Daniel Blake marketed

A
  • 1) traditional marketing - posters, trailers on yt , newspaper coverage & free tickets - suggests target audience is older , over 45
  • daily mirror featured articles about film in multiple issues of the paper - its political views with that of I Daniel Blake, targets anti conservative audience
  • offered free tickets - meant the film had already been seen by thousands of ppl across the UK- word spread
  • 2) viral tweets on twitter & posts on FB - targets younger audience
  • 3) Guerilla marketing techniques - lighting projections on political buildings in London - highlights anti conservative stance of film - attracts a British audience as well as tourists in London - pictures were shared online creating controversy & spreading word
30
Q

how would the mention of I Daniel Blake being nominated / winning the Palme D’Or on the marketing material for the film attract an audience

A
  • engage audiences that enjoy a cultural significant / critically acclaimed film - niche audience
31
Q

how are films regulated in the UK

A
  • BBF
  • BW received a certificate 12A to ensure the widest possible audience could reach it
  • IDB received a certificate 15 due to mature themes & distressing scenes & explicit language
32
Q

why were few ‘new tech’ used in I, Daniel Blake

A
  • no use of 3D, 4D , IMAX , ScreenX
  • due to genre of film & low budget

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