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Final Flashcards

(101 cards)

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1
Q

A&R agents

A

talents scouts in music business

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2
Q

affiliated stations

A

radio, tv stations (independently owned)

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3
Q

agenda-setting

A

determine major topics of discussions for individuals and society

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4
Q

analog

A

signals made of radio waves

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5
Q

bandwagon effect

A

strategy, exaggerated claims of product must haves

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6
Q

blogs

A

sites that contain article, reader comments, links to other articles

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7
Q

cinema verité

A

french=> truth film of everyday life, shaky handheld cameras

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8
Q

Communications Act 1934

A

established FCC, federal regulatory structure of U.S. broadcasting

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9
Q

conflict of interest

A

situation, journalist benefits personally from news report

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10
Q

convergence

A

technological merging of media content

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11
Q

copyright

A

legal right of author + producer of published/unpublished writing, music, lyrics, tv program etc.

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12
Q

corporation of public broadcasting CPB

A

private, nonprofit corporation created by congress 1967

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13
Q

cultural imperialism

A

american media, fashion, food dominating global marie, shaping other cultures and identities of other nations

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14
Q

data mining

A

unethical gathering of data online

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15
Q

demographics

A

the study of audience or consumers by age, gender, occupation, etc.

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16
Q

desktop publishing

A

technology that enables publisher/editor inexpensively to write, design lay out, print small magazine/newspaper

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17
Q

digital communication

A

images, texts, sounds that are converted into electronic signals

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18
Q

digital divide

A

those who can or cannot afford digital technology + media

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19
Q

dime novels

A

cheaply produced + low-priced novels, popular beginning 1860s

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20
Q

direct payment

A

payments by consumers for book, CD, movie

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21
Q

e-book

A

digital book read on computer or electronic device

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22
Q

economies of scale

A

economic process of increasing production and reducing overall cost

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23
Q

e-publishing

A

internet based publishing

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24
Q

ethnocentrism

A

judging other countries/cultures by how they live up to american practices and ideals

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25
evergreen subscriptions
subscriptions that automatically renew
26
Fairness Doctrine (1987)
provide competing points of view (sex. rape of kids)
27
Federal Communications Commission (FCC)
independent U.S. agency regulating radio, tv, satellite, cable
28
focus groups
research method, small group discussions about a product/issue
29
format
concept where stations play specific music styles to listeners' age, race, gender 9management controls programming, not deejays)
30
gatekeepers
editors/producers=> message filters, decide what messages get produced
31
Hegemony
acceptance of values by people with lower power of people with higher power
32
Herd Journalism
stake out of journalist crowd in front of celebrities house
33
high culture
symbolic expression "good taste", associated with fine art (ballet, museums)
34
Hollywood Ten
nine screenwriters, one director got blacklisted, HUAC
35
human-interest-story
focus on trials of human condition, individuals facing extraordinary challenges
36
Hypodermic-Needle-Model
model that attempted to explain effects of media on weak audience
37
Indecency
government may punish broadcasters for inappropriate content
38
Internet Service Providers (ISP)
company, provides internet access to homes/businesses for free
39
inverted-pyamid style
new reports begin with most newsworthy stories
40
kinetoscope
early film projection system
41
libel
defamation(Beschämen) of a character
42
limited competition
many producers and sellers but only few products within particular category
43
lobbying
process of attempting to influence voting of lawmakers to support client's interest
44
magazine
nondaily periodical collection of articles, stories and ads
45
market research
techniques to assess behaviors and attitudes of consumers
46
mass communication
designing+delivering cultural messages/stories to a large audiences
47
mass media
cultural industries that distribute songs, novels, news, movies, etc.
48
media literacy
understanding of process to develop critical thinking tools
49
monopoly
structure, single firm controls all
50
muckrakers
investigative journalists
51
National Public Radio NPR)
noncommercial radio, establish ed 1967, alternative by the congress
52
network
broadcast process that links radio or tv stations
53
news
process of gathering information
54
newshole
space-leftover in a newspaper
55
newsworthiness
journalists determine which event/issue should become news reports
56
Obscenity (Unanständigkeit)
not protected speech if meeting all 3 tests (sexual-related content)
57
olipology
organizational structure, few firms control
58
online piracy
illegal uploading/downloading songs, movies,
59
papyrus
first substance to hold written language/symbols
60
Paramount decision (1948)
supreme court decision that ended vertical integration in film industry
61
parchment
treated animal skin that replaced papyrus
62
partisan press
early dom. style of american journalism distinguished by opinion newspapers
63
pass-along readership
total number of people who came in contact with single copy of magazine (others paid for magazine and passed it along)
64
payola
unethical(not always illegal) practice of paying deejays to play particular songs over others
65
penny papers
newspaper that dropped prices to 1 cent, making papers affordable to working and middle class
66
photojournalism
the use of photos to document events + people's lives
67
podcasting (iPod+broadcasting)
enables listeners to download audio files from internet to computer + digital music players
68
pop music
music that appeals to wide cross section of public, used to distinguish popular music from classical music
69
press agents
earliest type of public relation practitioners
70
press releases
announcements, written in form of newspapers; give info about individual, company, organization, or idea
71
prime time
in TV, hours between 8pm-11pm
72
printing press
first method of mass production, reduced size+cost of books
73
product placement
ad practice, placing products in movies, TV shows, comic books, video games
74
propaganda
communication strategy, tries to manipulate public opinion to gain support for special issue
75
publicity
pos.+neg. messages that spread controlled+uncontrolled info about a person, corporation, issue
76
public relations
communication strategy by a person, gov., orga. to reach and persuade audience to adopt a point of view
77
Public Service Announcement (PSA)
reports or announcements, carried by free radio, TV stations that promote gov. programs, educational projects etc.
78
rating
TV audience measurement of households tuned to a particular program
79
receivers
targets of messages crafted by senders
80
right to privacy
a person's right to be left alone without becoming public property
81
rock'n'roll
music that merges african-americaninfluences of urban blues, gospel, R&B with white influences of country, folk, pop vocals
82
scientific method
research model, studies phenomena in systematic stages, identifying research problem, reviewing existing research, etc.
83
selective retention
audiences remember messages/meanings that correspond to their beliefs
84
slogan
catchy phrase to sell a product
85
small-town pastoralism
favors the small over the large, rural over urban
86
social learning theory
media effects research, suggests link between mass media + behavior (see violence, act violent)
87
social media
allows people worldwide to communicate, share common interests, manage own content online
88
sound bite
person who is interviewed on street about event or issue
89
spiral of silence
keeping their views silent to fit in the group
90
stereo
recording two separate channels or tracks of sound
91
studio system
early film prod. system, major film studios controlled actors, directors, editors, etc.
92
syndication
leasing TV stations the right to air shows
93
synergy
promotion and sale of a product
94
Telecommunication Act 1996
update of telecommunication laws
95
third screens
computer-type screens, consumers can view television, movies, music, newspapers, books
96
time shifting
process, TV viewers record shows to watch later
97
uses and gratification model
research model, in-depth interviews + survey questionnaires to satisfy desires and needs
98
vertical integration
controlling mass media industry at 3 levels: production, distribution, exhibition
99
viral marketing
short videos+other content, gaining widespread attention by word of mouth, sharing online
100
wire services
commercial organizations, share news stories+ info by relaying them around via satellite
101
yellow journalism
newspaper style, high-interst stories, sensational crime news, large headlines, serious reports that expose corruption in business + government

Mass Media (1 decks)

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