Final Flashcards
What is social psychology
Seeks to understand, explain and predict how peoples thoughts, feelings and behaviours are influenced by the actual, imagined or implied presence of others
Who said “It is not so much the kind of person a man is, as the kind of situation in which he finds himself that determines how he will act.”
Milgram 2004
What is social cognition
How people perceive, interpret and categorize their own and others social behaviours
What are attitudes
Relatively stable and enduring evaluations of things and people
What model do we use to interpret attitudes
ABC model: affective component (how we feel), behavioural component, and cognitive component (what we believe)
What 2 theories explain why Our attitudes change
Cognitive dissonance and self perception theory
What is cognitive dissonance
Emotional discomfort as a result of holding contradictory beliefs or holding a belief that contradicts behaviour ~ we change our beliefs to justify our actions
What is self-perception theory
When uncertain, we infer what our attitudes are by observing our own behaviour
What is attitude specificity
The more specific an attitude, the more likely it is to predict behaviour
What is attitude strength
Stronger attitudes predict behaviour more accurately than weak or vague attitudes
What 2 factors determine how much attitude will effect behaviour
Attitude specificity and attitude strength
What is social desirability
Attitudes that mirror what we think others desire in a person
What is implicit attitude
An attitude of which the person is unaware
What are stereotypes
Generalized impressions based on social categories
What is prejudice
Negative stereotypical attitudes toward all members of a group
What contributes to stereotypes and prejudice
Categorize based on similarities, evolutionary perspective, realist conflict theory and social identity theory
What is evolutionary perspective
Stereotypes and prejudice may have had some adaptive value
What is realistic conflict theory
Amount of actual conflict between groups determines the amount of prejudice and tension between groups
What is social identity theory
Emphasizes social cognitive factors in the onset of prejudice~ social categorization, social identity, social comparison
What is the central route to persuasion
Focuses on content, factual info and logic to change attitudes
What is the peripheral route to persuasion
Focus on superficial information to change attitudes (attractiveness)
What are a few persuasion strategies
Source: is knowledgeable, relatable and likeble
Foot in the door: get them to agree to something small so they agree to something larger later
Door in the face: ask for something very big knowing you will get turned down, but then ask for the smaller item you really wanted
Appeals to fear: ads make it seem like something bad will happen
What are attributions?
Casual explanations of behaviour
What are dispositional/ internal attributions
The behaviour was caused because of the person