Final 444 Flashcards
When an effective program can be designed for attracting a serving chosen segment, the segment described a____________.
A) Measurable
B) Accessible
C) Substantial
D) Differentiable
E) Actionable
E
variable costs of a product affect its price and profitability level, and they may includes:
A) Rents
B) Salaries
C) Raw materials
D) None of the above
C
Walmart is famous for using what important type of value pricing?
A) Competition-based pricing
B) everyday low pricing
C) cost-plus pricing
D) Break-even pricing
B
___________ involves attaching features and services to differentiate a company’s offers and to support changing higher prices.
A) Break-even pricing
B) Target Pricing
C) Value added pricing
D) Cost plus pricing
C
Which of the following is a cost based approach to pricing?
A) Value based pricing
B) Going rate pricing
C) target profit pricing
D) good value pricing
C
Each PC produced by HP involves a cost of computer chips, wires, plastic packaging, and other input. Although these costs tend to be the same for each unit produced they are called__________ because the total varies directly with number of units produced.
A) Fixed cost
B) Markup price
C) Total cost
D) Variable cost
D
Which of the following is not a supply chain member?
A) resellers
B) Customers
C) intermediaries
D) Government agencies
D
A company channel decisions directly affect every________.
A) Channel member
B) Marketing decision
C) Customers choices
D) competitors actions
B
The institutions in a channel are connected by various flows. These include physical, payment flow, information flow, and __________flow.
A) promotion
B) acquisition
C) customer
D) return product
A
A producer of a strong brand that agrees to sell it’s brand to a dealer only if the dealer will take some or all the rest of the line is using_________.
A) exclusive distribution
B) exclusive dealing
C) a tying agreement
E) disintermediation
C
The four major steps of designing a channel system are analyzing consumer needs, setting channel objectives, _________, and evaluating the alternatives.
A) establishing a budget
B) identifying major channel alternatives
C) seeking regulatory approval
D) measuring objectives
B
Sometimes a seller requires its dealers to abstain from handling competitors, a product in an arrangement called_________.
A) exclusive distribution
B) exclusive dealing
C) exclusive pricing
D) disintermediation
B
Which of the following is the most logical budgeting method?
A) Percentage of sales method
B) affordable method
C) Competitive parity method
D) Objective and task method
D
Sometimes a producer chooses only a few dealers in a territory to distribute its products or services. Generally these dealers are given a ride to ________ distribution
A) exclusive
B) selective
C) intensive
D) administrate
E) corporate
A
When determining the number of channel members to use at each level, three strategies are available: intensive exclusive, and_______distribution.
A) multichannel
B) selective
C) international
D) direct
E) extensive
B
