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MKT 201 > Test Bank CH 3 > Flashcards

Test Bank CH 3 Flashcards

1
Q

1) Dan has been directed to study the forces close to a company that affect its ability to serve its customers, such as the company, suppliers, marketing intermediaries, customer markets, competitors, and publics. In this instance, Dan has been directed to study the ________ of the company.
A) macroenvironment
B) microenvironment
C) technological environment
D) demographic environment
E) political environment

A

B

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2
Q

2) Which of the following terms is used to describe the actors and forces outside marketing that affect marketing management’s ability to build and maintain successful relationships with target customers?
A) marketing environment
B) marketing orientation
C) strategic planning
D) target markets
E) marketing mix

A

A

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3
Q

3) Which of the following is a component of a firm’s microenvironment?
A) customer demographics
B) economic recessions
C) population shifts
D) marketing intermediaries
E) technological changes

A

D

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4
Q

4) Sam has been directed to study the demographic, economic, political, and cultural forces that affect an organization. In this instance, Sam has been directed to study the ________ of the organization.
A) macroenvironment
B) microenvironment
C) internal environment
D) marketing mix
E) marketing intermediaries

A

A

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5
Q

5) The interrelated departments within a company that influence marketing decisions form the ________ environment.
A) cultural
B) economic
C) company
D) political
E) technological

A

C

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6
Q

6) Which is NOT part of the company environment that influences marketing decisions?
A) accounting
B) engineering
C) manufacturing
D) sales
E) retailers

A

E

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7
Q

7) ________ provide the resources needed by a company to produce its goods and services.
A) Retailers
B) Marketing services agencies
C) Resellers
D) Suppliers
E) Financial intermediaries

A

D

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8
Q

7) ________ provide the resources needed by a company to produce its goods and services.
A) Retailers
B) Marketing services agencies
C) Resellers
D) Suppliers
E) Financial intermediarie

A

D

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9
Q

9) Jonathan works for a firm that assists companies in promoting, distributing, and selling their products to end consumers. The firm Jonathan works for is a ________.
A) licensor
B) supplier
C) marketing intermediary
D) local public
E) general public

A

C

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10
Q

10) ________ help companies stock and move goods from their points of origin to their destinations.
A) Retailers
B) Physical distribution firms
C) Marketing services agencies
D) Resellers
E) Suppliers

A

B

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11
Q

11) ________ include banks, credit companies, insurance companies, and other businesses that help insure against the risks associated with the buying and selling of goods.
A) Financial intermediaries
B) Physical distribution firms
C) Resellers
D) Marketing services agencies
E) Wholesalers

A

A

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12
Q

12) Maria works for Sigma Inc., a firm that helps companies target and promote their products to the right markets. Sigma is most likely a ________.
A) financial intermediary
B) physical distribution firm
C) marketing services agency
D) reseller
E) wholesaler

A

C

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13
Q

13) LandPort Transportation and Omega Warehousing help companies move and stock goods from their manufacturing plants to their destinations. These two businesses are examples of ________.
A) resellers
B) marketing services agencies
C) financial intermediaries
D) physical distribution firms
E) wholesalers

A

D

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14
Q

14) Boxes, Inc. sells products to end users or to other companies that will sell to end users. Boxes, Inc. is a ________.
A) reseller
B) marketing services agencies
C) financial intermediaries
D) physical distribution firms
E) wholesalers

A

A

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15
Q

15) Which of the following groups influences the company’s ability to obtain funds?
A) financial publics
B) local publics
C) general publics
D) citizen-action publics
E) internal publics

A

A

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16
Q

16) Which of the following is true with regard to media publics?
A) The primary function of this group is to protect the interests of minority groups.
B) This group carries news, features, and editorial opinion.
C) The primary function of this group is to critique the marketing decisions of companies.
D) This group includes neighborhood residents and community organizations.
E) This group directly influences the company’s ability to obtain funds.

A

B

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17
Q

17) Companies can succeed against their competitors by all of the following EXCEPT ________.
A) providing greater customer value and satisfaction
B) better meeting the needs of target customers
C) positioning their offerings strongly against competitors’ offerings in the minds of consumers
D) considering their own size and position compared to the competition
E) providing the same product as the competition

A

E

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18
Q

18) A company’s marketing decisions may be questioned by consumer organizations, environmental groups, minority groups, and others. These organizations and groups are also known as ________.
A) media publics
B) marketing intermediaries
C) customers
D) citizen-action publics
E) internal publics

A

D

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19
Q

19) A consumer organization in Ohio has challenged the marketing decision of a local firm alleging it to be against the larger social interest. In this instance, the firm is challenged by a(n) ________ public.
A) internal
B) general
C) government
D) citizen-action
E) media

A

D

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20
Q

20) Which group includes neighborhood residents and community organizations?
A) local publics
B) government publics
C) internal publics
D) citizen-action publics
E) media publics

A

A

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21
Q

21) Cape Sky Inc., an international insurance and financial services company, is the primary sponsor of the annual New York City Marathon, which is attended by over one million fans and watched by approximately 300 million viewers worldwide. The Cape Sky logo and name are displayed throughout the racecourse. Cape Sky most likely sponsors this event in order to appeal to which of the following types of publics?
A) financial publics
B) citizen-action publics
C) government publics
D) general publics
E) internal publics

A

D

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22
Q

22) Workers, managers, and members of the board are examples of ________ publics.
A) general
B) internal
C) local
D) citizen-action
E) media

A

B

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23
Q

23) Price & Malone Corp., a company based in Houston, caters to a market of individuals and households that buy goods and services for personal consumption. Price & Malone caters to a ________ market.
A) business
B) reseller
C) government
D) consumer
E) wholesale

A

D

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24
Q

24) ________ markets buy goods and services for further processing.
A) Business
B) Reseller
C) Wholesale
D) Consumer
E) Retail

A

A

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25
Q

25) Government markets consist of government agencies that buy goods and services ________.
A) to produce public services
B) to resell at a profit
C) for further processing
D) for personal consumption
E) that are generally of poor quality

A

A

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26
Q

26) Rachel works for a furniture company in Ireland. She is responsible for buying and selling goods at a profit to small retailers. Rachel most likely operates in a ________ market.
A) business
B) reseller
C) wholesale
D) consumer
E) retail

A

B

27
Q

27) Sparks Inc. has a growing ________ market in the United States consisting of individuals and households that buy Sparks’ products for personal use.
A) consumer
B) government
C) business
D) international
E) financial

A

A

28
Q

28) The marketing team of 7 Star Inc., a company manufacturing smartphones, is currently studying the size, density, location, age, and occupation of its target market. Which of the following environments is being studied in this scenario?
A) demographic environment
B) political environment
C) economic environment
D) technological environment
E) cultural environment

A

A

29
Q

29) The single most important demographic trend in the United States is the ________.
A) changing age structure of the population
B) mobility of families
C) changing family structure of the population
D) increasing number of professional jobs

A

A

30
Q

30) Marketers can group people in a number of ways, including by birth date. However, the following combination of groups has proven to be more effective: ________.
A) income, lifestyle, life stage
B) profession, common values they seek in products they buy, lifestyle
C) lifestyle, life stage, common values they seek in products they buy
D) place of residence, life stage, lifestyle
E) race or nationality, lifestyle, common values they seek in products they buy
E) increasing birth rate

A

C

31
Q

43) Which of the following situations is expected to enhance the use of targeted advertising messages by marketers?
A) increase in derived demand in the market
B) increase in ethnic populations
C) rising global inflation rates
D) inadequate quality control
E) low advertising budgets

A

B

32
Q

47) The economic environment consists of economic factors that affect ________.
A) cultural patterns of communities
B) entrepreneurial orientation of a population
C) the quality of technological innovation
D) consumer purchasing power
E) the natural environment

A

D

33
Q

48) Consumers’ spending patterns since the Great Recession include ________.
A) spending freely, without caution
B) buying less and looking for greater value in what they buy
C) amassing record levels of debt
D) experiencing rapid increases in housing values
E) participating in a booming stock market

A

B

34
Q

50) A value marketer is most likely to ________.
A) offer consumers superior quality of goods and services at a very high price
B) offer consumers only those products that are associated with status and prestige
C) offer consumers low quality goods and services at very low prices
D) offer consumers a balanced combination of product quality at a fair price
E) deny discounts to consumers to increase profits

A

D

35
Q

52) The physical environment affecting marketing activities is referred to as the ________ environment.
A) economic
B) natural
C) cultural
D) political
E) social

A

B

36
Q

53) The environmental sustainability movement encourages companies to ________.
A) actively resist social change
B) operate freely in the black market
C) go beyond government regulations
D) institute deregulation
E) curb organizational anarchy

A

C

37
Q

54) As a consequence of the concern for the natural environment, many companies are developing strategies and practices that support ________.
A) government intervention
B) environmental sustainability
C) deregulation
D) mass marketing
E) rapid exploitation of natural resources

A

B

38
Q

55) A firm dumping chemical wastes in the local lake is ________.
A) actively resisting social change
B) contributing to organizational anarchy
C) engaging in a “do well by doing good” mission
D) adopting a proactive stance toward the marketing environment
E) contributing to increased pollution

A

E

39
Q

56) New technologies most likely lead to ________.
A) economic imbalance in society
B) reduced exports
C) trade deficits
D) an increased demand for unskilled labor
E) new markets and opportunities

A

E

40
Q

57) Many firms today use RFID technology to ________.
A) identify new target markets
B) analyze threats and opportunities in the microenvironment
C) move toward environmental sustainability
D) track products through various points in the distribution channel
E) track patterns of online consumer behavior

A

D

41
Q

58) Many companies use RFID product labels on their goods, which exemplifies the ________ environment in business.
A) natural
B) political
C) economic
D) demographic
E) technological

A

E

42
Q

59) Which of the following is most likely a result of regulations set up by the Food and Drug Administration and the Consumer Product Safety Commission?
A) The time between new product ideas and their introduction to the market has decreased.
B) Annual spending on research and development has decreased.
C) Research costs for companies have risen.
D) Product innovation has significantly declined.
E) Marketers have grown increasingly apathetic toward meeting safety standards.

A

C

43
Q

60) Trends in the natural environment include all of the following EXCEPT ________.
A) increased government intervention
B) the development of an environmental sustainability movement
C) increased pollution
D) decreased costs of product development
E) shortages of raw materials

A

D

44
Q

61) Which of the following is a true statement about the benefits of RFID technology?
A) It allows firms to track products and customers at various points in the distribution channel.
B) The chips are used to track shipments but not individual items.
C) The chips do not risk invading people’s privacy.
D) Sharing of data decreases the buying experience for consumers.
E) The technology will be available for the foreseeable future, allowing companies to fully invest in its capabilities.

A

A

45
Q

62) Regulations force companies to be responsible. However, most companies want to be responsible. Impacts of government regulations include all of the following EXCEPT ________.
A) informing the public that products are safe
B) higher research costs
C) increased sales because they have been found to be safe
D) penalties to companies that fail to meet the regulations
E) longer times between new product ideas and their introduction

A

A

46
Q

63) The ________ environment consists of laws, government agencies, and pressure groups that influence or limit various organizations and individuals in a given society.
A) socio-legal
B) cultural
C) political
D) technological
E) economic

A

C

47
Q

64) Governments develop public policy to ________.
A) encourage deregulation
B) identify demographic patterns
C) identify cultural patterns
D) guide commerce
E) protect marketers

A

D

48
Q

126) Business legislation is enacted to protect ________.
A) consumers from unfair business practices
B) businesses from unfair attacks by consumers
C) consumers from competition by businesses
D) businesses from achieving unfairly high profits
E) society from profitable business activity

A

A

49
Q

67) Laws are passed to define and prevent unfair competition primarily because ________.
A) business executives tend to favor pure monopolies
B) businesses sometimes try to neutralize threatening firms
C) governments in free market economies tend to nationalize ailing firms
D) private lobbying hurts the interests of national and state governments
E) most multinational entities in advanced economies are averse to invest in emerging markets

A

B

50
Q

68) Funco Inc., a toy manufacturer, sold plastic racing cars that were manufactured with toxic materials, which threatened the health of several children. Which purpose of government regulation to protect consumers is involved?
A) misleading customers in their advertising
B) deceiving consumers through their packaging
C) making shoddy products
D) deceiving consumers through their pricing
E) invading consumer privacy

A

C

51
Q

69) A company or association’s ________ is designed to help guide responses to complex social responsibility issues.
A) code of ethics
B) marketing plan
C) non-disclosure policy
D) privacy policy
E) non-compete clause

A

A

52
Q

71) Cause-related marketing has become a primary form of ________.
A) quality control
B) corporate fraud protection
C) corporate giving
D) legislative lobbying
E) price discrimination

A

C

53
Q

72) A regional supermarket chain runs print, radio, and television advertisements announcing that 1 percent of its sales is donated to local after-school programs for underprivileged youth. This is an example of ________.
A) cause-related marketing
B) generational marketing
C) sustainable marketing
D) market segmentation
E) product differentiation

A

A

54
Q

73) The ________ environment consists of institutions and other forces that affect a society’s basic values, perceptions, preferences, and behaviors.
A) social
B) cultural
C) political
D) physical
E) natural

A

B

55
Q

74) Marketers should understand that people’s core beliefs and values tend to be ________.
A) fixed
B) highly flexible
C) similar around the world
D) constantly and rapidly changing
E) easily influenced by secondary beliefs

A

A

56
Q

75) Babita Singh, a 51-year-old schoolteacher from Los Angeles, believes that people should choose a profession they like, which is an example of Babita’s ________.
A) secondary belief
B) core belief
C) core value
D) work ethic
E) moral code

A

A

57
Q

76) A pastor from Kansas believes that adultery is immoral. This refers to the pastor’s ________.
A) secondary belief
B) acquired belief
C) social identity
D) core belief
E) cultural orientation

A

D

58
Q

77) Mercury Inc., an American multinational corporation, is currently planning to enter the promising consumer goods market in India. The firm will most likely discover that ________ beliefs and values are more open to change in India.
A) inherited
B) secondary
C) primary
D) core
E) traditional

A

B

59
Q

79) A society’s ________ are expressed in how people view themselves and others, organizations, society, nature, and the universe.
A) social codes
B) cultural values
C) demographics
D) public policies
E) norms

A

B

60
Q

83) Rather than assuming that strategic options are bounded by the current environment, firms adopting a(n) ________ to the marketing environment develop strategies to change the environment.
A) environmental stance
B) proactive stance
C) reactive stance
D) relativist approach
E) no-compromise approach

A

B

61
Q

84) Companies that take a proactive stance toward the marketing environment are most likely to ________.
A) develop strategies to change the environment in their favor
B) passively accept the marketing environment
C) resist organizational change
D) discourage innovation
E) consider technological advances more disruptive than beneficial

A

A

62
Q

85) Katrina Mendoza is a senior manager in a manufacturing firm that hires lobbyists to influence legislation that affects the manufacturing industry. Katrina’s firm takes a(n) ________ stance toward the marketing environment.
A) reactive
B) proactive
C) adversarial
D) passive
E) altruistic

A

B

63
Q

86) Which of the following is most likely influenced by marketers?
A) population shifts
B) core cultural values
C) income distribution
D) ethnic diversity
E) media

A

E

64
Q

87) Companies and their products often create ________.
A) new consumers
B) new technologies
C) new industries and their structures
D) new advertising campaigns
E) new manufacturing methods

A

C

MKT 201 (11 decks)

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