Final Flashcards

(123 cards)

1
Q

5 Canons of Rhetoric

A
  1. Invention
    • the creative process
      • developing and refining
        • content and structure
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2
Q

Supporting material

A

answers the questions your audience has during your speech
Why should I trust you
Says who
Why does this matter

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3
Q

Functions of Support

A

helps your audience understand, remember, and accept you argument
adds enjoyment

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4
Q

Using Supporting Materials

A
Balance two competing interests:
Brevity
detail
short and sweet and to the point
but have enough information to make your connections and keep your audience focused
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5
Q

Types of Supporting Materials

A

Statistics
Examples
Testimonies

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6
Q

examples

A

Versatile and powerful
Most effective when we Construct concrete, understandable, persuasive, and memorable message
Real examples are usually most effective
Help in inductive reasoning

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7
Q

using examples effectively

A
Relevant
On trend
   -Not atypical
Vivid and specific
Identifiable
personal
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8
Q

types of examples

A
Brief 1-2 sentences
extended
Anecdote
Parables
Real
hypothetical
*** get definitions for these terms
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9
Q

Statistics

A

we need to use them in ethical manner
Averages, percentages, totals, quantitative information
Need to be carful
Know what you are comparing or reducing

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10
Q

using statistics effectively

A

Visual Aids
Round
Present in a meaningful way
Reputable, authoritative, and unbiased

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11
Q

types of testimony

A
Expert
-Need to be most up to date
-Avoid extremes
-Present qualification
Lay/peer
prestige
-paid endorsers
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12
Q

what type of example is best when your audience had no experience

A

hypothetical

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13
Q

Types of Team Presentations

A

Panel
symposium
Forum
Group presentation

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14
Q

panel discussion

A

Small group
-Typically differ in experience/perspective
discussion (obviously) in front of an audience
Spontaneous
conversational

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15
Q

symposium

A
Several individuals speak on related topics
Chair or moderator
Respondent or critic
Don’t go over time
    -unprofessional
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16
Q

forum

A

Audience can ask questions
Follows a panel discussion or symposium
-Call and response
-Q &A session

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17
Q

Group Presentation

A

team of speakers
findings or deliberations
-Introduction, transitions & conclusions
Whole group on stage

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18
Q

listening to several doctors talk about the dangers of drinking soda pop at a health conference

A

symposium

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19
Q

synergy

A

product is greater than the sum of parts

working in groups makes your product better than if each of you presented separately

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20
Q

Working in Groups

A

Two levels
task level
Social level
-Both help with effectiveness and stability

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21
Q

task roles

A

initiator-gets the group started on a topic or starts you down a new road
Opinion seeker- makes sure each person has their ideas equally represents

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22
Q

social roles

A

encourager- makes everyone feel that their work is of value

harmonizers- makes sure everyone is at leas at a 5- there is no big interpersonal conflict

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23
Q

Group Roles

A
Task leader
Central negative
Tension (stress) reliever
Information provider
Socio-emotional leader
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24
Q

task leader

A

Helps set goals and create agendas
Can analyze problems well
Has certain communication qualities and is articulate
Asks for ideas from others

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25
central negative
Plays devil’s advocate Instigator Helps obtain best possible answer
26
tension (stress reliever)
Sensitive to timing Creates comfort Doesn’t lead the group off task Pays attention to the tension in the group
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information provider
Most shared role Knowledgeable of things that pertain to group Uses intelligence to fight enemies of the group
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socio-emotional leader
Well liked Supports others Empathizes with others and is a peacemaker Provides a good balance to the task leader
29
Now What?
FORMING- gathering ideas STORMING- conflit ok-trying to define the goals and set boundaries and rules NORMING- enforce rules PERFORMING- present you information, have achieved your goal ADJOURNING-say thank you, appreciate and recognize the members
30
the good vs. bad of group work
good: “Two heads are better than one” pride in work bad: “Too many cooks in the kitchen” groupthink
31
groupthink
``` -It’s easy to agree with the majority When everyone agrees, good ideas go to waste Why it happens: -it saves time -It prevents real thought -It avoids conflict ```
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How to work in a group
Determine your roles Work as as safety net -Have each member become a content expert Familiarize yourself with your members intros and conclusions in case of emergency
33
Visuals are Not Just In The Moment
Presentations precede you and exist beyond you
34
Presentational Aids Fundamentals
Your aid is not the main attraction Your aid cannot function without you A bad aid is worse than none at all You should never have to apologize for a presentational aid
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Benefits of Visual Aids
Increase comprehension Make your speech more memorable Create interest Show the audience where to look
36
Layout
impacts appeal if it is laid out in an interesting fashion it can hold attention better impacts understanding
37
color
impacts understanding | different colors effect how people react and cause automatic brain responses
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Presentation aids should be | NICE
Neat Interesting Clear Effective
39
Defining Persuasion
The process of changing, shaping, or reinforcing attitudes, beliefs, values, or behaviors. At times, this can be harder
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Three Audience Types
Receptive Neutral Unreceptive/hostile
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Receptive Audience
Rapport and common ground Clear goals Emotional examples Call for action
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neutral audience
Interest and attention Rapport and common beliefs Appeal to needs of loved ones Modest goals
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hostile audience
``` Be subtle Rapport and common beliefs Credibility and sources Underlying concerns and values Acknowledge others modest goals ```
44
whit what type of audience should you acknowledge others
unreceptive
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with what type of audience should you appeal to the needs of loved ones?
neutral
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problems in persuasion
Questioning the speaker Misinterpreting the message Tunes you out Seeks a second opinion
47
Approaches to Persuasion
``` Coactive approach Built on strong reason and evidence -bridging -connect ourselves with the audience “we” -support -We are all in this together Combative -name calling and threats, insults -Distance -Threats Expressivistic approach -not a good approach ```
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persuasive questions
Must have two sides | Thai kitchen is the best Thai restaurant
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Three Types of Questions (or Propositions/ Claims)
Question of Fact Question of Value Question of Policy
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Questions of Fact
``` Truth Claims (claiming something as fact- not something that is proven as fact) Structure topically -Primacy -Recency who killed JFK the world will end in 2012 ```
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Questions of Value
``` Right or wrong, better, best, worst 2pt organizational pattern -Set standard -Fulfill the standard diet Mtn. Dew is the best breakfast drink comprehensive finals are unfair ```
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Questions of Policy
``` arguing the that the audience should Monroe’s Motivated Sequence Problem Solution Problem Cause Solution Comparative Advantage Refutational Approach you should go to prom ```
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Problem Based Patterns
``` Problem solution -2 pts. -Problem and solution Problem cause solution -3 pts. -Problem -Cause -solution ```
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Monroe’s Motivated Sequence
``` ATTENTION NEED SATISFACTION VISUALIZATION SELL (CALL TO ACTION) ```
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Comparative Advantage
Friendly audience main points= issues/plans Advantages and disadvantages Process of elimination structure
56
Refutational Approach
``` Hostile audience Mainpoints= issue I. Issue #1 why important Glad that they are concerned What this side argues Why your side in most correct Plenty of support and experts ```
57
what is a fallacy?
Larson (2007) “Believable arguments or premises that are based on invalid reasoning” “Keep in mind that a logical fallacy is not necessarily false, but its process of inference is invalid"
58
Post Hoc (fallacy)
Post hoc ergo propter hoc (After this, therefore, because of this) Because one event follows another, The first event is assumed to be the cause of the second, this happens without thorough research to actually demonstrate a cause and effect A occurs before B Therefore, A is the cause of B
59
Non Sequitur (fallacy)
"It does not follow” | Stating a conclusion based on something that does not strictly follow from the claim
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Ad Hominem (fallacy)
- An attack against an individual instead of against his or her position on the issue (larson, 2007) - Devalues the statement without actually addressing situation
61
Straw Man (fallacy)
The persuader manufactures and defeats a weak argument that the other side “supposedly makes”
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Ad Populum (fallacy)
Bandwagon fallacies This is a fallacious argument that appeals to whatever is popular at the time. Also can be group think if on a smaller scale Person A claims that “everyone is doing it” therefore, it should be done
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False Dilemma-Bifurcation (fallacy)
Either X is true/best or Y is true/best | Choose one of two options, when in reality, there are a variety of possible answers/sides to an argument
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Hasty Generalization (fallacy)
An argument that takes a characteristic from a sample population and attributes it to tan entire population without any further research (stereotyping)
65
Slippery Slope (fallacy)
If W happens, X will automatically follow. Y will follow that and so on If we don’t stop tuition from rising now, it will be $50,000 in two years, then no students will come here and all professors will leave not supporting you claims
66
Red Herring (Fallacy)
Distraction - Topic A is under discussion - Topic B is introduced under the guise of being relevant to --topic A (when topic B is actually not relevant to topic A) - Topic A is abandoned
67
Appeal to Tradition/Authority (fallacy)
Good or right because it is old Appeal to a popular figure/authority -Might not be authority on topic Every strong government has always placed the focus on military funding first.
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Circular Argument
Someone uses what they are trying to prove as part of the proof of that thing the bible is the word of God because it says it is the word of God
69
drinking alone will cause you to die on the side of the road
slippery slope
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Credibility—Ethos
Initial- when you first walk up to give a presentation Derived- attained during your presentation Lasting- when your audience reflects on your presentation afterwards Initial->derived->lasting->[repeat] (circular effects)
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types of credibility
Competence-seems to know what they are doing Trustworthiness- seems reliable Dynamism- seems enthusiastic and excited to be there charisma -attractiveness (appearance, attitude, hygiene) -talent (rehearse)
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Positive motivational appeal
Benefit to our life | Outweighs the costs
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Negative motivational appeal
Fear of not responding Hurt loved one Real and close at hand high speaker credibility
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Emotional Appeals—Pathos
Pleasure and pain Dominance and powerlessness Arousal and non arousal
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Pleasure and Pain
``` (giving pleasure or avoiding pain) Material items Achievement Popularity Success ```
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Dominance and powerlessness
``` (controlling your life vs. someone else controlling you) Safety Fear Guilt intimidation ```
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Arousal or non arousal
(having it causes arousal not having it means no arousal) Sex Love excitement
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Pathos Done Well
``` Concrete God/devil terms (things all holy or all evil) nonverbal visual images vivid language Variety of emotions big myths ```
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Principles/Theory
``` Consistency Social judgment Cognitive dissonance Reasoned action Planned behavior Gradual change approach ```
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Consistency principle
selective exposure we're more likely to believe things that line up with our beliefs, attitudes and values BUT we're also less likely to believe arguments that challenge them
81
Social Judgement Theory
links to consistency; we're always comparing our beliefs, attitudes, and values to what we hear those comparisons lie in three latitudes: acceptance, rejection, and non commitment
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acceptance
we think things are more in line than they are; reinforces beliefs
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rejection
we think things are more different than they are
84
non-commitment
the greatest attitude and values change happens when we're in this stage because we're unbiased and haven't made up our minds
85
cognitive dissonance
refers to the work we have to do to make our beliefs attitudes and values line up again. When our beliefs and actions do not align, here are strategies we use to fix that error: - attacking the source - focusing on certain parts of the message (selective exposure) - seek new information - ceasing to listen - changing our mind
86
gradual change approach
magnitude of change we're more likely to change our BAV's when the change called for is gradual persuasion is best when change is slow set reasonable goals
87
Theory of reasoned action
all about how attitudes may influence our behavior there are two factors that influence our decisions: your attitudes and subjective norms (i.e. wha tis considered socially acceptable; this is why bandwagon appeals work). these factors also influence our behavior
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theory of planned behavior
adds in perceived behavioral control; need to make sure the audience understands that why can do something
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inoculation effect
if I have an opinion I'm more reluctant to change
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claim
argument
91
data
evidence
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warrent
justification of leaping form data to claim | inductive and deductive reasoning
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backing
additional support to warrent
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qualifiers
indicate strength- "probably" "certainly"
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rebuttals
counter-argument | yoga pants aren't pants unless you are at the gym...
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inductive reasoning
specific to general reasoning from a parallel case similar situation
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reasoning from authorities
experts agree
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sign reasoning
one observable attribute= truth
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causal reasoning
cause/effect
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deductive reasoning
general to specific
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ethos
ethical/credibility
102
pathos
emotional
103
logos
logical
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semantics
refers to the meaning we attach to language
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pragmatics
the study of the relationship between language and its users
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syntax
refers to the rules that govern the way we combine words into phrases and sentences
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phonology
the description of the speech sounds of a language and the way these sounds change when combined with other sounds
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denotation
dictionary definition | the specific, generally agreed upon definition of a word
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connotation
connotative meaning of a word refers to all the feelings and attitudes associated with or implied by the word depending upon your experiences, a particular word may evoke positive, negative, or neutral thoughts and feelings you associate with the word
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bypassing
occurs when a receiver attaches a different meaning to a word than the sender intended
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denotative-denotative bypassing
occurs when the sender intends one denotation for a word while the receiver attaches another
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denotative-connotative bypassing
occurs when the sender intends one denotation while the receiver attaches an unintended connotative meaning
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connotative-denotative bypassing
occurs when the sender intends to convey feelings, usually in an indirect or figurative way, while the receiver attaches a literal meaning
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connotative-connotatieve bypassing
occurs when the sender implies one meaning while the receiver infers another
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your first presentational aid
is yourself -movement and dress of the speaker can demonstrate tasks or actions materials, equipment, and physical models
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handouts
all the audience to take a useful record of information for the speaking situation be careful of when to hand it out
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triangle of meaning
as communicators we must use techniques that increase the chances that our listeners will assign to our symbols the meaning we intend
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appropriate language
suits or fits a particular purpose, listener, and occasion and helps meet the demands of oral communication
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clear language
when listeners attach to a message the same meanings and feeling the speaker intends
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accurate language
by using words that express the exact meaning you intend
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imagery
words and phrases that appeal to our senses create imagery appeal to our five basic senses and kinesthetic, systemic, and thermal imageries
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synecdoche
uses part of a concept to stand for the concept
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metonymy
uses a word associated with the concept to stand for the concept