Final Flashcards
(33 cards)
What are the “plurals”?
next generation coming up - “generation Z” or “generation like”
What role does technology play in our lives?
It shapes how we think, act, feel in society.
Define social media:
Technology used to connect us with others
Define “Technological Determinism” and discuss why it matters today?
Def: technology determines society’s structure and values
Marshall McLuhan
What were Mcluhan’s four epochs?
- Tribal era
- Literate era
- Print era
- Electronic era
Why is communication important in the progression of the four epochs?
It causes cultural changes
What is “generation C”?
Consumers build the “Content” to a trending topic; people who are digitally involved regardless of age.
What is your reaction to the statement in Shane Hipps’ Flickering Pixels: “When we fail to perceive that the things we create are extensions Of ourselves, the created things take on god-like characteristics and we become their servants”?
We cannot put technology on a pedestal and make it a god; Be aware that technology is changing the way we think.
What are five elements you should think about when developing a niche?
Blog name/title
Catchphrase/slogan
Mission of blog
How to introduce myself
Define “perception” and then discuss the implications of digital media upon the concept
Def: quick judgement based on senses
“Brand is everything, and perceptions are 90% of branding”
You are what you share
Why is WOM important?
Trust
92% involve WOM recommendations
What is a brand, and then what is a “personal brand”?
Find Voice
Establish look
Show yourself
What is SEO?
Consistent, high quality content
SEO - search engine optimization
Participate in the community
Define “diffusion of innovation”
Theory that explains how new innovations are diffused (or spread ) through society
Give a short definition of the “structure of scientific revolutions” theory:
Thomas Kuhn - said normal bell curve of accumulation of knowledge was wrong. It’s more like a stair-step graph (aka Revolutions Model). Scientific revolutions occur –> knowledge jumps.
What are the five stages in the diffusion of innovation?
Innovators Early Adopters Early Majority Late Majority Laggards
What are the implications for you, a social media practitioner, of “herd immunity”?
“My friends have more friends than I do” mentality
If you find centers of influence in your friend groups, those people can reach their friends with your message.
Why are networks significant for social media practitioners/managers?
Amplified reach
Two-way communication
Removed boundaries
What is “social capital” and why is it important in light of web technology?
People who have influence; the benefits from cooperation between individual influencers and groups
Gives you a great deal of power and can be worth literal money
What is truly the largest social media network (though most people don’t think of it as a social media)?
What different methods can you use to transmit information online, and what is a free option to produce each of the media?
Blogs, RSS feed, podcasts, videos
What is a QR code?
Quick Response Code
What does URL stand for?
Uniform Resource Locator
What is a “digital package,” and why is it significant in terms of the progression of media?
Multimedia that’s interactive and illustrates convergence
