Final Flashcards
(75 cards)
Max Weber
Bureaucracy, rational and legal authority
Departmentalization categories
Function, customer group, geographic location,
Line organization
Everyone reports to 1 supervisor, no specialists-HR-IT
Process manufacturing
Physically or chemically changes materials
CAD
Computer aided design
CAM
Computer aided manufacturing
CIM
Computer integrated manufacturing, combines CAD and CAM
Modular layout
Teams of workers produce more complex units
process layout
Similar stuff is grouped together
MRP
Materials requirement planning
ERP
Enterprise resource planning
Six sigma quality
3.4 defects per million
ISO 9000
Quality management standards
ISO 14000
Impact on environment
PERT
Program evaluation and review technique.
Analyze, estimate time, draw PERT network, identify critical path
Gantt chart
Shows how much is getting done, not time it takes
Balridge award
Given to highest quality companies
Marketing eras
Production, selling, marketing concept (customer,service, profit orientation), customer relationship management
Marketing mix
Product, price, place, promotion
Marketing process
Opportunities, research, target market, design product, product test, brand name and price, distribution system, promotional program, build relationship
Market research process
Define question, collect data, analyze, choose solution
B2b characteristics
Only a few large buyers, geographically concentrated, usually direct, personal selling
Product line
products that are physically similar for a similar market
Dealer/ private brands
Have distributor or retailers name