Final Flashcards
(126 cards)
Strategic formulation and implementation in which the MNC makes strategic decisions based on the merits of the individual situation rather than using a predetermined economically or politically driven strategy
Administrative coordination:
Strategy targeting low-income customers in developing countries
Base of the pyramid strategy:
Firms that engage in significant international activities a short time after being established
Born-global firms:
A worldwide strategy based on cost leadership, differentiation, and segmentation
Economic imperative:
The process of providing management with accurate forecasts of trends related to external changes in geographic areas where the firm currently is doing business or is considering setting up operations
Environmental scanning:
The production and distribution of products and services of a homogeneous type and quality on a worldwide basis
Global integration:
Integrated strategy based primarily on price competition
Global strategy:
A combination of innovative, proactive, and risk-seeking behavior that crosses national boundaries and is intended to create value in organizations
International entrepreneurship:
Mixed strategy combining low demand for integration and responsiveness
International strategy:
A factor necessary for a firm to effectively compete in a market niche
Key success factor (KSF):
Differentiated strategy emphasizing local adaptation
Multi-domestic strategy:
The need to understand the different consumer tastes in segmented regional markets and respond to different national standards and regulations imposed by autonomous governments and agencies
National responsiveness:
Strategic formulation and implementation utilizing strategies that are country-responsive and designed to protect local market niches
Political imperative:
Strategic formulation and implementation utilizing strategies of total quality management to meet or exceed customers’ expectations and continuously improve products or services
Quality imperative:
The process of determining an organization’s basic mission and long-term objectives, then implementing a plan of action for attaining these goals
Strategic management:
The process of providing goods and services in accord with a plan of action
Strategy implementation:
Integrated strategy emphasizing both global integration and local responsiveness
Transnational strategy:
Any type of cooperative relationship among different firms
Alliance:
A management system in which important decisions are made at the top
Centralization:
Pushing decision making down the line and getting the lower-level personnel involved
Decentralization:
The use of defined structures and systems in decision making, communicating, and controlling
Formalization:
A business arrangement under which one party (the franchisor) allows another (the franchisee) to operate an enterprise using its trademark, logo, product line, and methods of operation in return for a fee
Franchise:
A structure under which global operations are organized on a geographic rather than a product basis
Global area division:
A structure that organizes worldwide operations primarily based on function and secondarily on product
Global functional division: