Final

Question 0

New-product process

Answer 0

1. New product strategy
2. Idea generation
3. Screening and evaluation
4. Business analysis
5. Development
6. Market testing
7. Commercialization

Question 1

5 Steps of Marketing Research

Answer 1

1. Define the Problem
2. Develop the research plan
3. Collect relevant information
4. Develop findings
5. Take marketing Actions

Question 2

Product Life cycle

Answer 2

Intro
Growth
maturity
Decline

Question 3

3 Marketing channels

Answer 3

Intensive Distribution
Selective
Exclusive

Question 4

Market segmentation

Answer 4

Aggregates potential buyers into groups that have common needs and will respond similarly to a marketing action.

Question 5

Observational data

Answer 5

Facts and figures obtained by watching either mechanically or in person how people behave

Question 6

Sales forecast

Answer 6

The total sales of the product that a firm expects to sell during a specified time. Underspecified can do

Question 7

80-20 Rule

Answer 7

THE IDEA THAT 80% OF THE FIRM SALES ARE OBTAINED FROM 20% OF ITS CUSTOMERS

Question 8

Product Mix

Answer 8

All product lines offered by company.

Question 9

Marketing channels

Answer 9

Individuals and firms involved in the process of making a product or several available for use or consumption by consumers or industrial users.

Question 10

Brokers

Answer 10

Any intermediary with legal authority to act in behalf of a manufacturer.