Final

Question 1

“Media is neither good nor evil, but…

Answer 1

is in no way neutral.”

Question 2

Media shapes what part of us as humans?

Answer 2

Our thinking

Question 3

What specific part of mainstream media is not represented to us?

Answer 3

Mainstream America

Question 4

The forms of media and technology, regardless of their content, cause profound changes to what two areas?

Answer 4

Church and culture

Question 5

Your ability to brand your church does not replace the responsibility you have to ________, your _______, and the people you are _______________.

Answer 5

Bible, Peers, Leading To Follow God

Question 6

A mark orignally used to brand _________.

Answer 6

Animals

Question 7

What is your mission often founded in?

Answer 7

Biblical Principles

Question 8

Thinking about design is hard, but not thinking about it can be _________.

Answer 8

disastrous

Question 9

“We are, by in large, a ________ generation”.

Answer 9

media

Question 10

What percent of the population searches for a new church online?

Answer 10

80%

Question 11

What are the implications if your church web page doesn’t show up on the first two pages of search results?

Answer 11

people will not visit your church based on your website

Question 12

What are the implications if people do visit your website but it gives a poor impression of your church?

Answer 12

People will never visit your church based on your website and a friend will have to convince the visitor that the service is better than the church site

Question 13

Describe ‘The Flamingo Effect’

Answer 13

We become what we behold

Question 14

Another effect of the printing press, as discussed in class, was that Protestants became preoccupied with getting their _______ straight.

Answer 14

Doctrine

Question 15

Visual worship is ________, NOT _________.

Answer 15

declaration, decoration

Question 16

According to the text, when did the process of a secularized media increase?

Answer 16

1950’s-70’s

Question 17

According to the text, what are questions that every worldview seeks to provide an answer for?

Answer 17

• Where did I come from?
• Who am I?
• What has gone wrong with the world?
• What can I do to fix it?

Question 18

If your church had to choose ONE social media platform to focus on, which should it be?

Answer 18

Facebook

Question 19

What are the three things looked at (by search engines) when considering page rank in results pages?

Answer 19

• What you say about you
• What others say about you
• What you leverage

Question 20

What are the 7 things that make up a brand?

Answer 20

• Who
• Vision
• Mission
• Values
• Means
• Target
• Headlines

Question 21

Means also be referred to as what?

Answer 21

Methods

Question 22

Define the ecology of media.

Answer 22

The science of the relationships between media and their users

Question 23

List the 4 Laws of Media discussed in class.

Answer 23

• What does the medium make obsolete?
• What does the medium extend?
• What does the medium reverse into?
• What does the medium retrieve?

Question 24

What is the two-fold purpose of lyric projection?

Answer 24

Prompt and aid the congregation to worship

Question 25

What is the primary effect, as discussed in class, of the new community of electronics?

Answer 25

It creates empathy at a distance.

Question 26

Complete the following quote from your assigned reading. | "Any opportunity-no matter how golden-is only a dream if..."

Answer 26

it doesn't have a plan.

Question 27

Complete the following quote from class. | "We have to have the ability to see not only what media can do..."

Answer 27

but also what it can undo.

Question 28

What is the function of a word processor?

Answer 28

The production, storage, and manipulation of text on a computer

Question 29

What is a spreadsheet?

Answer 29

An electronic document in which data is arranged in the rows and columns of a grid and can be manipulated and used in calculations

Question 30

What is the function of a presentation software?

Answer 30

Software used to create a sequence of text and graphics, and often audio and video, to accompany a speech or public presentation

Question 31

Define the Phonetic Alphabet

Answer 31

A seemingly meaningless arrangement of squiggles and dots used to create meaning

Question 32

Define the Ideographic Alphabet

Answer 32

Pictorial characters that can represent entire ideas, phrases or words

Question 33

Definition of you as a church or ministry | Branding

Answer 33

Who

Question 34

What you see for your church or ministry | Branding

Answer 34

Vision

Question 35

What you are going to do (often found in Biblical principles) (Branding)

Answer 35

Mission

Question 36

How you will accomplish what you see and what you will do | Branding

Answer 36

Means

Question 37

A set of core beliefs established and held by your church or ministry (Branding)

Answer 37

Values

Question 38

Who are you trying to reach | Branding

Answer 38

Target

Question 39

Your subtitle or catchphrase | Branding

Answer 39

Headlines

Question 40

New media objects can be defined numerically as a formal equation or mathematical function

Answer 40

Numerical Representation

Question 41

The merging together of previously discrete technologies into a unified whole

Answer 41

Convergence

Question 42

What is it called when new media objects retain their individuality when combined with other objects in a large-scale product

Answer 42

Structural Modularity

Question 43

Low level creative task carried out through machine processes and preprogrammed batch sequences

Answer 43

Automation

Question 44

What is it called when new media has the ability to exist in a potentially infinite number of versions

Answer 44

Variability

Question 45

What is it called when new media has a bidirectional influence of computers in human culture acting reciprocally upon one another

Answer 45

Cultural Transcoding

Question 46

A blend of human and computer meanings, of traditional ways in which human culture model the world and the computers own meanings of representing it

Answer 46

Computer Culture

Question 47

What is a one-eyed prophet?

Answer 47

Someone who is only able to see one side of technology (Good or bad)

Question 48

Define Media

Answer 48

Any and all extension of our humanity

Question 49

What is the primary effect of community and electronics?

Answer 49

Electronic community creates empathy from a distance with no real action for change (#prayfor_____)

Question 50

What is the two-fold purpose of lyric projection?

Answer 50

Prompt and aid the congregation to worship

Question 51

List the five steps to enable "little guys" to do big things

Answer 51

``` Make a plan Baby Steps Find a Champion Do Something Ignore Dissent ```