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Flashcards in Final Deck (51)
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1

"Media is neither good nor evil, but...

is in no way neutral."

2

Media shapes what part of us as humans?

Our thinking

3

What specific part of mainstream media is not represented to us?

Mainstream America

4

The forms of media and technology, regardless of their content, cause profound changes to what two areas?

Church and culture

5

Your ability to brand your church does not replace the responsibility you have to ________, your _______, and the people you are _______________.

Bible, Peers, Leading To Follow God

6

A mark orignally used to brand _________.

Animals

7

What is your mission often founded in?

Biblical Principles

8

Thinking about design is hard, but not thinking about it can be _________.

disastrous

9

"We are, by in large, a ________ generation".

media

10

What percent of the population searches for a new church online?

80%

11

What are the implications if your church web page doesn't show up on the first two pages of search results?

people will not visit your church based on your website

12

What are the implications if people do visit your website but it gives a poor impression of your church?

People will never visit your church based on your website and a friend will have to convince the visitor that the service is better than the church site

13

Describe 'The Flamingo Effect'

We become what we behold

14

Another effect of the printing press, as discussed in class, was that Protestants became preoccupied with getting their _______ straight.

Doctrine

15

Visual worship is ________, NOT _________.

declaration, decoration

16

According to the text, when did the process of a secularized media increase?

1950's-70's

17

According to the text, what are questions that every worldview seeks to provide an answer for?

-Where did I come from?
-Who am I?
-What has gone wrong with the world?
-What can I do to fix it?

18

If your church had to choose ONE social media platform to focus on, which should it be?

Facebook

19

What are the three things looked at (by search engines) when considering page rank in results pages?

-What you say about you
-What others say about you
-What you leverage

20

What are the 7 things that make up a brand?

-Who
-Vision
-Mission
-Values
-Means
-Target
-Headlines

21

Means also be referred to as what?

Methods

22

Define the ecology of media.

The science of the relationships between media and their users

23

List the 4 Laws of Media discussed in class.

-What does the medium make obsolete?
-What does the medium extend?
-What does the medium reverse into?
-What does the medium retrieve?

24

What is the two-fold purpose of lyric projection?

Prompt and aid the congregation to worship

25

What is the primary effect, as discussed in class, of the new community of electronics?

It creates empathy at a distance.

26

Complete the following quote from your assigned reading.
"Any opportunity-no matter how golden-is only a dream if..."

it doesn't have a plan.

27

Complete the following quote from class.
"We have to have the ability to see not only what media can do..."

but also what it can undo.

28

What is the function of a word processor?

The production, storage, and manipulation of text on a computer

29

What is a spreadsheet?

An electronic document in which data is arranged in the rows and columns of a grid and can be manipulated and used in calculations

30

What is the function of a presentation software?

Software used to create a sequence of text and graphics, and often audio and video, to accompany a speech or public presentation

31

Define the Phonetic Alphabet

A seemingly meaningless arrangement of squiggles and dots used to create meaning

32

Define the Ideographic Alphabet

Pictorial characters that can represent entire ideas, phrases or words

33

Definition of you as a church or ministry
(Branding)

Who

34

What you see for your church or ministry
(Branding)

Vision

35

What you are going to do (often found in Biblical principles)
(Branding)

Mission

36

How you will accomplish what you see and what you will do
(Branding)

Means

37

A set of core beliefs established and held by your church or ministry
(Branding)

Values

38

Who are you trying to reach
(Branding)

Target

39

Your subtitle or catchphrase
(Branding)

Headlines

40

New media objects can be defined numerically as a formal equation or mathematical function

Numerical Representation

41

The merging together of previously discrete technologies into a unified whole

Convergence

42

What is it called when new media objects retain their individuality when combined with other objects in a large-scale product

Structural Modularity

43

Low level creative task carried out through machine processes and preprogrammed batch sequences

Automation

44

What is it called when new media has the ability to exist in a potentially infinite number of versions

Variability

45

What is it called when new media has a bidirectional influence of computers in human culture acting reciprocally upon one another

Cultural Transcoding

46

A blend of human and computer meanings, of traditional ways in which human culture model the world and the computers own meanings of representing it

Computer Culture

47

What is a one-eyed prophet?

Someone who is only able to see one side of technology (Good or bad)

48

Define Media

Any and all extension of our humanity

49

What is the primary effect of community and electronics?

Electronic community creates empathy from a distance with no real action for change (#prayfor_____)

50

What is the two-fold purpose of lyric projection?

Prompt and aid the congregation to worship

51

List the five steps to enable "little guys" to do big things

Make a plan
Baby Steps
Find a Champion
Do Something
Ignore Dissent