final Flashcards
(38 cards)
hci
area of exploring the interactions between humans and machines or between humans using the machines
Voice Assistant: Q:
genderless/generneutral voice assistant. The majority of voice assistants were all female
Social Presence Theory:
The ability of communication media in transmitting social cues. Ex) Zoom
Long Tail:
how popular the products are, they do not provide the physical product / they don’t take up physical space (can provide less popular movies)
GPS: Global Positioning System
, use 24 satellites and 3 of those to figure out your personal location
Turing test
: Alan Turing was an AI scientist who made a test that checks whether a specific robot can communicate as a human
AI’s Adaptation:
The idea of a system that monitors environments, machine learning, deep reinforcement learning,
Follow-the-Rabbit Strategy:
using a non-platform demonstration to model success (ex. Netflix, DVD delivery to digital streaming)
Piggyback Strategy:
connecting with an existing user base from a different platform (ex. Facebook messenger on watch or facebook)
Seeding Strategy:
creating values to at least one set of potential users, other sets of users will follow (ex. Dating or used car platforms (fake profiles))
Marquee Strategy:
providing incentives to attract members of a key user set, when a single group of users can make or break the success (ex. Halo has an XBox exclusive)
Single-side Strategy:
creating a business around products or services that benefit a single set of users (ex. Opentable a booking management software for restaurants)
Producer Evangelism Strategy:
designing a platform to attract producers who can induce their customers to become users of the platform (ex. Youtube channels promoting on Facebook)
Big-bang Adoption Strategy:
using traditional push marketing strategies to attract attention, triggers simultaneous onboarding effect (ex. Twitter at the 2007 SXSW)
Micro-market Strategy:
starting by targeting a tiny market that comprises members who are already engaging in interactions (ex. Facebook’s decision to launch in the closed community of Harvard)
Definition of Intelligent Network:
The technology and electronic pathways that make global communication possible for small + large organizations.
Functions of Intelligent Network:
transmission, display, and storgar, then decision support analysis, then artificial intelligence
Filter Bubbles:
Echo chambers, recommendation systems based on our preferences/taste, keeps us from being exposed to diverse content or ideas
Social capital:
benefits that we can expect from our social networks
2 types of social network:
Strong ties: family and close friends
Weak ties: acquaintances, facebook friends that we never meet
2 types of social capital:
Bonding social capital: social capital from STRONG TIES
bridging social capital:social capital from WEAK TIES
Influences of technologies on bonding social capital:
using technologies/social media increases social media on strong ties
Influences of technologies on bridging social capital:
using technologies/social media increases social media on weak ties, managing our relations ???
Definition of social competence:
skills and behaviors, socializing with others to be well likes